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SAP Marketing Cloud Release 2402 is Here!

BACKESSI
Product and Topic Expert
Product and Topic Expert
‎02-05-2024 6:36 PM

2024Release.jpg

 

The winter release of SAP Marketing Cloud is here with many new features!

A comprehensive list of all features can be found on the What’s New in SAP Marketing Cloud release page. The release has the code 2402 with 24 referring to the year 2024 and 02 referring to the month of February.

In this blog we want to highlight some of the features but be sure to have a look at the comprehensive list as well.

 

Release Navigator for SAP Marketing Cloud

Many products already use the Release Navigator to provide easy access to the most important information about a product, so does the SAP Marketing Cloud:

ReleaseNavigator.png

For more information, use this link to the Release Navigator.

 

Dropdown Boxes for Products in Forms and Landing Pages

With the 2402 release we are extending what we started with assignment of products or marketing events to interactions in forms with the 2308 release: Now with 2402 we also allow to configure a set of products available to select in a dropdown box in a landing page.

The selected products then can be written into the mapped interaction.

DropdownBoxes4Products.png

For more information, see Interactions | SAP Help Portal.

 

Landing Pages fetch UTM Parameters and Hand Over into Interactions

Now the UTM parameters of landing pages can be fetched and handed over into interactions. By using custom coding in the BAdI you can then attribute the visitors and their actions to campaign success.

UTMParameters.png

For more information, see Landing Pages | SAP Help Portal.

 

Prefilled Templates for Participants of Marketing Events

This feature simplifies the process of manually running an event by downloading a prepopulated list of participants. Just download a list of registered participants. Afterwards upload participants using a prefilled Microsoft Excel template with a new status. The template allows a simple update of participants just by changing the status in the MS Excel template.

PrefilledMSExcelTemplateForParticipantUpload.png

 

Subdivided Child Attributes for the Segmentation

The subdivided child attributes are new segmentation attributes, which are based on existing attributes that have a dependency (parent-child-relationship).

  • IDs depend on ID Origins, e.g. a CRM Business Partner ID is identified as such by the ID Origin SAP_CRM_BuPa
  • Regions of USA depend on Country = US

This will simplify the segmentation models and dedicated personalization attributes, often mentioned use cases are in a simpler segmentation, simpler export definitions and easier personalization in emails.

SubdivedChildAttributes.png

Have a look at this short video that gives an overview on use cases and how to create the attributes.

For more information, see Subdivided Child Attributes | SAP Help Portal.

 

New Attributes in Segmentation Objects

For some segmentation objects we have extended the available attributes to allow faster adoption and reduce the need for custom fields.

 

Assign Custom Business Objects to Marketing Areas in Segmentation

Starting with the 2402 release Custom Business Objects can be assigned to Marketing Areas and used in the segmentation. This allows for example to define attributes that are common for all contacts belonging to the same marketing area and use them in segmentation.

For more information, see Custom Business Objects for Marketing Areas | Sap Help Portal.

 

Easier Handling of Reusable Blocks in the Email Editor

The area for reusable block gained more space, preview, filtering, and sorting were added to improve the usability. Watch this video to get a better understanding what changed.

For more information, see Creating Reusable Content from an Email | SAP Help Portal.

Also Check Out our Latest SAP Marketing Cloud Email Videos. 

 

Report who Executed a Campaign

We see that marketing experts may change jobs and to allow quicker handover of their campaigns we deliver this new report that shows who executed a campaign. 

Report.png

This video shows where to find and how to use the report.

For more information, see Executed Campaign By User | SAP Help Portal.

 

Provide more Transparency on System Health: Check Your Marketing Solution

Also in release 2402, we are adding more checks to offer more visibility on your system health.

New health checks are:

  • Checking the Number of Target Group Members: This table grows when you are using dynamic target groups and it has the basis for joiner/ leaver analysis. However, the larger it gets (e.g. sizes above 1.6b records), the longer access may take and thus increase creation time for target groups. Hence, we advise to manage this table and reduce the size.
  • Checking High Number of Security Log Entries.

For more information, see System Health Checks | SAP Help Portal.

 

Yahoo and Google Change of Policies for Mass Emailing

The email provider Google and Yahoo are introducing some new protections to avoid spammy inboxes, for example as announced here:  

https://blog.google/products/gmail/gmail-security-authentication-spam-protection/ and here: Postmaster @ Yahoo & AOL — More Secure, Less Spam: Enforcing Email Standards... (yahooinc.com)

This is to ensure that users are receiving emails from a reliable recognized source they have subscribed to.

With the SAP Marketing Cloud:

  • Ensure that you have SPF, DKIM and DMARC in place. When you request for provisioning of an email account from an email provider, these parameters are usually demanded.

Email Authentication in 2024 Guide​

Bulk Sender Checklist​

Even if you are using another provider, those guidelines apply.​

Contact your email provider (ESP) if you need support.​

Additionally we strongly recommend to use the Automatic Unsubscribe ( List unsubscribe) | Help documentation and also the Easy Unsubscribe | Help Documentation

For the SAP Marketing Cloud we have summarized our recommendations here: 3426234 - Yahoo and Google Mail Privacy changes effect on SAP Marketing

 

You can take advantage of the new features immediately:

 

Heads Up - Deactivation of Groups in the SAP Fiori Launchpad in SAP S/4HANA Cloud, Public Edition, and SAP Marketing Cloud! Switching to Spaces and Pages is mandatory. See

 

Connect with other customers and product experts in the https://community.sap.com/topics/marketing-cloud to get your questions answered.

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