Last year, craft brewers produced 24.5 million barrels, with a retail value estimated at $22.3 billion, representing 21 percent market share, according to the Brewers Association.

“For the past decade, craft brewers have charged into the market, seeing double digit growth for eight of those years,” said Bart Watson, chief economist, Brewers Association. “There are still a lot of opportunities and areas for additional growth. An important focus will remain on quality as small and independent brewers continue to lead the local, full-flavored beer movement.”

With so many different styles and flavor profiles to choose from, how can discerning beer lovers the world over find what their looking for? There’s an app for that!

A recent live demonstration at the SAP Hybris Americas Summit, sponsored by Heineken, showed how an app connects to “smart” beer shelf that lights up with different recommendations based on a short questionnaire the user fills out.

“We’re digitizing the physical retail space for consumers by bringing the best of both worlds together,” said Nick Wood (pictured), SAP Hybris. “What’s interesting for retailers is obtaining data in both of these worlds as well.”

To learn more about smart shelf technology from SAP Hybris, check out “SAP Hybris Sweetens Customer Engagement with Bullseye Demo.”

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