In simple terms, the way businesses manage their trade processes, especially in the consumer products industry, needs a fresh perspective. Nowadays, consumers have a lot of influence, and things like products being out of stock or the price being too high can make them switch brands. This puts pressure on both manufacturers and retailers to meet customer demands.
To tackle this, SAP has revamped its Trade Management solution. This tool helps sales leaders in consumer product companies take charge of their customer's Profit and Loss (PNL) – a fancy term for managing revenue, volume, and profitability. By doing this, both the manufacturer and the customer benefit.
SAP Trade Management offers a complete solution for handling all kinds of sales – whether it's part of a promotion or not. It allows sales leaders to be in control of the entire business for a customer. This means they can make smart decisions about where to invest and grow based on how valuable and profitable a customer is.
Unlike other trade promotion tools that only focus on promotional profitability, SAP Trade Management takes a broader approach. It helps in planning not just promotions but the whole business collaboratively. It connects planning and execution across different parts of the company like marketing, finance, and supply chain.
One cool thing about SAP Trade Management is that it integrates with SAP HANA, a powerful technology. This means that planning happens in real-time without waiting for batches to process. It also uses advanced features like machine learning (think of it as smart computer predictions) to optimize trade promotions. This helps account managers make better plans, considering the total volume and all available information.
Using SAP Trade Management, modern consumer product manufacturers can rethink their business process in a more complete way. They can focus on joint business planning, where everyone works together to create account plans that make both the business and the customer more profitable. It's like giving businesses the tools they need to be smarter and more successful.
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