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Many times customers deploy Customer Relationship Management and then lose track of the art of the possible.  Companies focus on the first phase of a project and forget to go back and look for new ways to derive value out of the applications.  A key challenge I tend to hear from customers, is that they lose track of the deep capabilities that are available because they were not relevant in the initial phases of a project.  If you are already using SAP CRM and wondering what the next step is in your CRM journey, the CRM 2015 Insider event is a great way to find ways to optimize your Return On Investment of your CRM deployment.  CRM 2015 provides a Jumpstart day for experienced SAP CRM customers to interact with SAP subject matter experts to understand:

  • capabilities they may currently own in SAP CRM but have not enabled
  • how SAP’s new Customer Engagement & Commerce Innovations complement SAP CRM
  • where cross-area technologies can be leverage with SAP CRM

The CRM 2015 Jumpstart “Optimizing ROI: Strategies and technologies to derive greater business value from existing SAP CRM investments” session is a “must attend” for anyone seeking to derive greater value from an existing SAP CRM landscape, including expert guidance for leveraging the latest tools, features, integration points, and customization options. Attendees will:

  • Understand which SAP CRM functions and processes are most likely to generate significant ROI, and get actionable advice for exploiting them to their utmost potential
  • Get expert recommendations for prioritizing objectives and aligning business-value drivers with the delivery of key SAP CRM capabilities, including tips for conducting a cost/benefit analysis
  • Obtain strategies for accelerating the time-to-value of CRM initiatives, including tips to define a roadmap for enhanced processes and capabilities across sales, marketing, and service
  • Reexamine the SAP CRM Service and Interaction Center and discover new ways to improve the customer experience by taking advantage of often-overlooked integration, collaboration, and personalization capabilities
  • Get leading strategies for exploiting key marketing and analytics capabilities to provide the business insights needed to make smarter decisions and better manage resources
  • Learn strategies and tools to transform your direct and indirect sales force into a collaborative team of knowledgeable and trusted advisors
  • Explore options for expanding your current CRM footprint by incorporating emerging technology trends around big data, mobility, cloud computing, the user experience, and more

The CRM 2015 Jumpstart “Expert guidelines, tools, and criteria to establish an effective CRM analytics strategy” session delves into options and requirements for executing an analytics program that provides greater insights into customer and market data and enables data-driven decision-making across your CRM organization, including sales, marketing, and service. Attendees will examine the tools and techniques required to make smarter decisions and measure their results, including:

  • An overview of the various analytics solutions delivered in SAP, from standard reports delivered in SAP CRM 7.0 EHP3 to predictive analytics and SAP HANA® to the latest cloud-based customer analytics offerings
  • New and innovative ways to develop a 360-degree view of the customer, including best practices for leveraging SAP Customer Engagement Intelligence and SAP InifiniteInsight®
  • Criteria to determine which reporting tool or combination of tools best supports your CRM reporting needs, including best practices for leveraging them to track key customer metrics
  • Expert insight into whether and how to migrate to the cloud for customer analytics, including an overview of SAP Cloud for Customer
  • Guidelines for the proper extraction and integration of CRM data
  • The most effective ways to leverage analytics capabilities to improve processes, user productivity, and the overall customer experience in SAP CRM

Whether you attend one or both of the Jumpstarts, you will come away empowered to maintain a sound CRM strategy and roadmap that supports your organization’s decision-making requirements, including critical process, integration, and design decisions.  I’ll be leading the session and I look forward to welcoming you all to CRM Insider 2015!

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