Communication Channels Matter to Customers As Marshall Mcluhan said, "the media is the message" (1964). It means that the media (or channel) we choose to communicate is arguably more valuable than the message.  However, other than social media like T...

More than just a number A large distribution list is meaningless, without useable data; if the later is not true about every customer on this list, it is time to reassess the relationship. Re-inventing "the talk" I have seen a lot of blogs arguin...