Exclude explicit email opt-out only for a target group

[winther29]

Hi experts,

Can you help me out with a segmentation model?

I want to exclude clients who have explicitly and specifically opted out of email communications only for a target group in SAP Hybris Marketing, how would you move forward? How would one specify that the client only have opted out of emails, not SMS for example?

This is just to quality assure our data, and that nothing goes wrong according to GDPR and our decisions.

In the picture below at the bottom, I have excluded explixit opt outs, but not for emails specifically, right?

Thank you in advance!

[moshenaveh]

Welcome to the SAP Community! Thank you for visiting us to get answers to your questions.

Since you're asking a question here for the first time, I'd like to offer some friendly advice on how to get the most out of your community membership and experience.

First, please see https://community.sap.com/resources/questions-and-answers, as this resource page provides tips for preparing questions that draw responses from our members. Secondly, feel free to take our Q&A tutorial at https://developers.sap.com/tutorials/community-qa.html as well, as that will help you when submitting questions to the community.

Finally, I recommend that you include a profile picture. By personalizing your profile, you encourage readers to respond: https://developers.sap.com/tutorials/community-profile.html.

I hope you find this advice useful, and we're happy to have you as part of SAP Community!

[vervinckt_joyca · Accepted solution]

Hi winther29

What you say is indeed correct:

"In the picture below at the bottom, I have excluded explixit opt outs, but not for emails specifically, right?"

Indeed you exclude the explicit opt-outs, but not for emails specifically. Indeed if you also track explicit opt-outs from other channels like SMS, those would also count.

What you can do alternatively,

is start from the top of your tree again, and make a parallel branch:

Interaction Type = MKT_PERM_OPTOUT

And, then a second box, with whichever field you can see if that optout was for email or another channel, I think maybe the id origin of the interaction?

So then you have a parallel branch with all people who DID opt-out, from the email channel/origin.

So then you can drag that onto your other segmentation branch with your current audience, and do a B/A operation (so, your audience, minus the ones in the branch of people who did opt-out).

I hope it's more or less clear in written text...

[winther29]

moshe.naveh2 Thank you kindly for the response.

I will definitely go through the guidelines.

And I already have a profile pic. but thank you!