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Raja
Product and Topic Expert
Product and Topic Expert

Digital Transformation powered by cloud is changing the way businesses run around the world. To keep up with the pace of innovations needed in the cloud reality, SAP ecosystem is scaling up big time to drive innovations that are unique to various industries.

To ensure SAP partner ecosystem delivers the promise on innovations required by customers, SAP is supporting the partners by providing a set of services which can help them building innovative solutions faster.

In this blog, we will discuss about these SAP services dedicated for partners and dive deep into one the important service called “Co-Innovated with SAP”.

 

SAP Partner Ecosystem

SAP has more than 25,500+ partner organizations in the ecosystem and this vibrant community contributes to serving around 4,40,000 customers. Majority of the net new business for SAP comes as a significant contribution from ecosystem partners.

SAP has curated unique partner journeys via SAP PartnerEdge program based on various business models that partner operate – developing, selling, implementing, hosting and servicing SAP solutions. Whether you build, sell, or run solutions or provide services, partnering with SAP means your customers enjoy the benefits of leading technology platforms, enriched and extended by your unique IP and delivered in the cloud.

While the opportunity for partners to build complementary innovations on SAP platform is huge, often partners find it challenging to navigate and arrive at the right approach to build innovations on BTP.

To address these challenges partners are facing, SAP offers holistic set of free and paid services that are targeted in ensuring a smooth innovation journey for partners. One of the service that is designed to help SAP partner for end-to-end support is Co-Innovated with SAP service.

 

“Co-Innovated with SAP”: An End-to-End Offering to Simplify Partner’s Innovation Journey

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Co-innovated with SAP service has been designed to help and guide SAP partners across the entire development lifecycle and take their idea from concept to reality.

With close alignment between partner and product organization, we bring the required expertise and ensure the partner builds competitive solutions and take it to market via SAP Store route.

Our intent is to support partners to deliver best quality products that complement SAP product portfolio for not only their own ideas but also for ideas or use cases that may be shared by SAP in select industries or line of business solutions.

The below image explains the overview and value proposition of the Co-Innovated with SAP service.

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Co-innovated with SAP Service Offering?

Let’s have a deep dive in the scope of Co-Innovated with SAP service offering:

 

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Why Should SAP Partners Choose Co-Innovated with SAP service

Differentiation and trust that drive sales

The “Co-innovated with SAP” and SAP certification logos provide powerful endorsements to take your solution to market with confidence and helps reduce sales cycle.

Support when taking your product to market

  • Guidance on listing in SAP Store
  • Guidance on Industry Cloud program (if relevant)
  • Listing in certified solutions directory
  • Product demo to SAP internal stakeholders to bring awareness on partners innovation
  • Yearly renewal to ensure partner product compatibility with latest SAP product release(s)

Yearly Renewal

Your products are aligned with the latest SAP releases on a yearly basis (including product standards assessment for delta changes) and the program helps ensure continuity of logo usage, certification, and online listings

Benefits of Productizing your Intellectual Property:

    • Build strong ongoing relationships and focus on Customer Lifetime Value
    • Increase Annual Recurring Revenue with a strong upsell and cross selling of service with IP you create
    • Leverage innovation as a glue for stickiness with your customer and be more profitable

 

How SAP BTP Can be leveraged by SAP Partners to build Innovation

SAP Business Technology Platform (SAP BTP) is a business-centric platform that brings together data and analytics, artificial intelligence (AI), application development, automation, and integration in one, unified environment – connecting business processes and accelerating innovation.

With SAP BTP, partners can extend and integrate existing on-premise and cloud applications. This helps partners deliver solutions that support connected processes and experiences, helping customers make decisions with confidence and integrity.

For more information on SAP BTP, you may refer to:

 

For more information on Co-Innovated with SAP, refer to below pages or contact us at coinnovate@sap.com

Details of Co-Innovated with SAP service on Partner Benefits Catalog: Co-Innovated with SAP

More details on all SAP service offerings for partners, can be accessed from Partner Benefits Catalog.

If you still have any query, let me know in comment or connect with me on  LinkedIn.