At Sapphire 2023 Orlando, SAP announced the release of SAP Intelligent Product Recommendation as an example of AI Built for Business. This blog will provide some additional details about the solution.
SAP Intelligent Product Recommendation is a cloud-based application that streamlines the quotation process and e-commerce customer experience for configurable products. Based on customer needs, the solution leverages machine learning (ML) and artificial intelligence (AI) models to recommend the optimal product (configurable or standard) and default configuration along with commercial attributes such as lead time and price.
Check out the spotlight video below that provides a very brief overview of Intelligent Product Recommendation:
How can Intelligent Product Recommendation help manufacturers change the game?
Manufacturers of complex configurable products often rely on the expertise of sales personnel to recommend the suitable product offering to their customers. This approach can be difficult to scale and result in a subpar buying experience. Intelligent Product Recommendation can support the sales personnel to scale the quotation process efficiently and re-image the selling experience, enabling the manufacturers to shift from a product-feature driven to needs-based approach. With this technology, a manufacturer can recommend the optimal product and configuration based on customer responses that reduces the reliance on institutional knowledge of individuals, shortens the sales cycle, and helps expand the range of products that can be sold via e-commerce.
What are the key capabilities that SAP provides?
- Recommend optimal product and configuration based on customer needs without requiring a deep technical product and market knowledge
- Enable decision support by predicting commercial attributes to ensure the recommended solution meets customer’s business objectives
- Use of advanced ML models to reduce the effort required to maintain complex rules and provide insights that rules alone cannot offer
- Purpose built AI/ML framework with full lifecycle support: just load data, train model and publish, no need for a data scientist
- Out of the box integration with S/4HANA, SAP CPQ, SAP Commerce and a dynamically generated run time UI reduces time and effort to implement the solution
- BTP based application provides dedicated APIs that allow the application to be embedded in 3rd part commerce and CPQ tools
What are the benefits?
Intelligent Product Recommendation benefits to the sales, product management, supply chain and IT professionals in the following ways:
- Reduce time, effort & technical expertise required to generate a quote or shopping cart
- Provide true e-commerce self-service by customer without the need for sales assistance
- Strengthen customer loyalty and trust, by recommending solutions best suited to the customer's functional and business needs
- Minimize dependence on sales experts thus freeing up time to focus on complex and high value opportunities
- Decrease time required for training sales reps and channel partners – get reps selling successfully sooner
For additional information check out the following link:
- Re-imagine the sales experience with AI/ML
- SAP Intelligent Product Recommendation for Complex Products - teaser video
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