How to create interaction EMAIL_BOUNCE_HARD for shareable emails?

[shabakov]

Hello experts,

We are implementing integration with Neverbouce through this blog https://blogs.sap.com/2017/08/03/sap-hybris-marketing-cloud-verifying-e-mail-addresses-with-neverbou....

In our system email can be shareable (option "for identification" is disable).

When we try to create interaction like this:

<Interaction> <InteractionContactOrigin>EMAIL</InteractionContactOrigin>
<interactioncontactid>edfsef@gsgfg.ff</InteractionContactId> 
<CommunicationMedium>EMAIL</CommunicationMedium> 
<InteractionType>EMAIL_BOUNCE_HARD</InteractionType> 
<InteractionTimeStampUTC>2019-12-25T07:20:35</InteractionTimeStampUTC> </Interaction>

We get the error:

"ID of import entry email-edfsef@gsgfg.ff can't be used for identification; entry is rejected".

If we use another non-shareable IdOrigin (for example SAP_HYBRIS_CONSUMER), the interaction is created, but the e-mail address of the contact is not deleted.

Any idea how we can use this integration to get shareable emails removed? johannes.hirling

Best Regards, Konstantin

[former_member247020]

Hi Konstantin,

How is the EMAIL Origin configured in SAP Marketing Cloud?

When EMAIL is configured as shareable (For Identification = No). The system would try to find a match based on the Origin ID imported, which is the EMail address. Since the Email is shareable, SMC might not find a matching contact and would refuse the import. This can happen when two contacts already share the same email address. SMC simply does not have enough information to match&merge the interaction to a contact record.

I assume SAP_HYBRIS_CONSUMER works because it is configured as a unique ID and SMC can match the interaction to one specific record in SMC.

Do you have other IDs in the payload that could be used for identification?
There are couple extension points in the match&merge process what could be enabled to modify the match&merge process.
https://help.sap.com/viewer/b88f770e4b7c4ecead5477e7a6c7b8f7/1911.500/en-US/f58f380a63ed46d29f492c7d...

[shabakov]

Hi Johannes,

In our SAP Marketing Cloud emails configured as For Identification = No.

>I assume SAP_HYBRIS_CONSUMER works because it is configured as a unique ID and SMC can match the interaction to one specific record in SMC.

Yes, it's correct. But if we use a unique id it does not delete the email.

>Do you have other IDs in the payload that could be used for identification?

We can use another IDs, but we don't achieve deletion invalid emails. If we create interaction with other ID, invalid email still exist on contact.

The main question was how can we delete invalid emails in our case (with shareable emails)?

[vervinckt_joyca]

Actually, in my opinion, a EMAIL_BOUNCE_HARD interaction should be handled differently than all other interaction types.

This interaction type applies to an email address, not to an individual Contact person.

Even if 20 contacts share this email address, if it hard bounces, this email address should be deactivated for all 20 contacts.

Probably the next comment will be that we should log a Customer Influence Request for this...