By Holger Masser


The automotive industry faces a sales forecast of 111 million new vehicles sold annually by 2020, and all of them “connected”.  Over $100 billion in self-driving mobility services by 2035.  And all of this from an industry that has roots just over a century and a quarter old.  And the excitement, opportunity and the challenges that are upon us have never been greater.

Most global vehicle manufacturers have the same vision of transforming from vehicle makers to mobility providers with accident free driving and emission free operation. With new ideas and new technology, and new customer expectations, innovation will create new business models and force massive change on the global automotive industry.

Proven business models are being disrupted by new players such as Tesla, apple, google and Uber.  This forces traditional vehicle manufacturers, suppliers and sales and service organizations to rethink their strategies and eco-systems.  Even proven core business in the automotive industry is being questioned by leading executives and experts.  But yet the industry has to sustain its core business while investing in these new revenue streams and providing new services to stay profitable and relevant.

The automotive industry will re-imagine itself and its business, transforming its focus to mobility services rather than products.  All participants, mature players, new and disruptive entrant and consumers will use digital transformation to move to the new world of mobility.

To learn more about how industry leaders and SAP envision the exciting and uncharted future of the automotive industry please download the complimentary Digital Automotive White Paper – Value Creation in the Digital Automotive Network Please join the 2016 Best Practices for Automotive conference as we focus on reimagining the industry.  Strategies, solutions and thought leadership on driving success with new technology and digital innovation will be presented by your peers from all industry segments.

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