Customer Engagement and Commerce (CEC) shining at PA ASUG 2014
The Pennsylvania ASUG chapter event is big. Sure, it is one of many chapters that hold specific American SAP User Group (ASUG) events, but, let me tell you, first hand, PA_Chapter is big and popular among its constituents.
When I joined ASUG as point of contact from SAP in 2013 for Customer Management Communities Special Interest Group, SIG it gave me an opportunity to engage closely with SAP customers and partners alike. ASUG east chapters covered many topics; however, Customer SIG topics were at a low profile, and I was unable to find anything on it–period. So, my thought was to bring the Customer content to the east ASUG.
With that in mind, I set out to include the Customers Management SIG (Special Interest Group) and invite CEC customers and partners. It started as an idea but at the ASUG planning meeting in discussion with the Special Interest Group leadership team, this idea turned into an action plan. The plans rapidly turned into a tangible program with support from the PA chapter. Even faster, rooms were reserved, invites were sent out and Agenda was in place.
Jumping into the New SAP CRM
The Customer, Engagement and Commerce CEC portfolio that were brought to the PA ASUG event included: 1. Complete portfolio of Customer Engagement and Commerce including cloud for Customer, Hybris and on-premise, 2. Customer stories – Day and Zimmermann and Veeco Instruments and 3. Rapid Deployment Portfolio.
SAP CEC leadership supported the event full steam. Keith Hontz, (GVP, Strategic Accounts, Customer Engagement & Commerce) was executive sponsor along with Scott Druckenmiller (Head of North America Outbound Product Management, Customer Engagement and Commerce) and myself. Scott Druckenmiller presented the solution portfolio and product road map. The PA ASUG members, who are also SAP customers, were glued to the presentation and amazed to see the latest CRM functionality. The phrase heard during and after the session was “It is not your old SAP.” SAP solutions have taken a big leap.
There were three Partners who supported the Customer track: Sandeep Arora(COO) and Kirith Chaterjee (VP) from Knack Systems, Kevin Kelly (MP) Jason Roberts and Neal Shact (CEO) CommuniTech Services.
Customer stories for Cloud for Customer (C4C)
Day and Zimmermann
Another customer story that resonated very well is Veeco’s journey to SAP Cloud for Customer shared by Jake Izikson (Senior Director).
This event turned out to be a true demonstration of what makes a successful community event. Customers, partners and SAP colleagues came together to openly discuss solutions and tactics to solve business problems that they all face in today’s evolving world of Customer Engagement.