SAP Emarsys Customer Engagement

Visual Content Editor Product Search V1 feature will be sunset on June 30, 2024. The good news: there is an enhanced V2 of the feature that is more robust and easier to use including:   Flexible search based on any product attribute  Ability to... Read More »

Im E-Mail Marketing wird heutzutage oft der Name des Unternehmens oder der Organisation als Absendername der E-Mails gewählt, was in den allermeisten Fällen und bei den meisten Mailbox Providern auch kein Problem darstellt. Freenet mit seiner... Read More »

Introduction: This blog post is to demonstrate how to feed data on the SAP Emarsys from SAP CDC. In this part, I demonstrate the developments on the SAP CPI that receives the customer data from SAP CDC, does the necessary transformations and... Read More »

In case you missed it… Emarsys launched their final (and I think its safe to say the biggest) product release of the year in October with some huge innovations being announced in the Emarsys platform. In this blog, I am going to give a summary... Read More »

Dear All, In this blog, I would like to describe on how we can utilize the double opt-in functionality within Emarsys to seek explicit confirmation from customers. 1. Overview Businesses working in DACH regions (i.e., Austria, Germany, and... Read More »

How the Customer Data Platform is Redefining Retail By Peter Gergen, Solution Architect CX Currently, there is a transition from traditional retail experiences, characterized by generic product placements, impersonal offers and often frustrating... Read More »

Hello again! Fernando at the controls! For this post, I’m going to present a new learning project where many people form our SAP Customer Experience Product Learning team have been working during last months and specially during this last... Read More »

Greetings SAP Community! Welcome to another blog post presenting a new learning asset created for the SAP Customer Experience Solutions portfolio. This time is a brand new series of four Live Sessions: Meet SAP Customer Experience... Read More »

A Deeper Analysis of the Benefits of a Customer Data Platform By Peter Gergen, Solution Architect CX A Customer Data Platform (CDP) offers companies a wide range of benefits when it comes to using and managing their customer information. It... Read More »

A Deeper Analysis of the Benefits of a Customer Data Platform By Peter Gergen, Solution Architect CX A Customer Data Platform (CDP) offers companies a wide range of benefits when it comes to using and managing their customer information. It... Read More »