SAP Emarsys Customer Engagement

Happy Friday All! With the sun shining and the weekend fast approaching, it’s got me in the mood for a celebration! Luckily next week Emarsys are returning once again for our biggest event of the year, the Power to the Marketer Festival on... Read More »

CX Adoption Webinars Best Practices in Change Management Webinar Realize tangible business outcomes from your SAP CX Solution investments Webinar   CX Adoption Center Self-Service Accelerators | Sales Cloud Lead to Order Best practices in... Read More »

While using SAP Customer Data Platform (CDP) as the contacts source of ongoing data to SAP Emarsys for the first time and not being familiar with Emarsys, it may be helpful to know some important information beforehand so you can create the... Read More »

Hi SAP Community! Fernando is back with some CX product learning news! By the end of last year, we updated the SAP Certified Application Associate – Solution Architect for Customer Experience certification with new and updated contents. This... Read More »

Dear CX Community, The SAP Customer Experience portfolio is built to accelerate time to market, personalize for the modern customer and scale flexibly as your business grows. An easy implementation and rapid adoption is key to project success. While... Read More »

Hi SAP Community! I’m glad to announce that I’ll be delivering the SAP Emarsys Customer Engagement Onboarding sessions next week, from 9 to 11 of May. Background Context SAP Emarsys is an effective and straight-to-the-point solution that... Read More »

Infographic designed by Afonso Salgado Read more about how tick boxes and radio buttons can work with your opt-in process here And how your choice of sign-up confirmation impacts your results here  

Migrating an email programme from one service provider to another can be challenging and time-consuming. Establishing your Sender Reputation on the new IP and From Domain can often take a number of weeks, as can the process to “ramp-up” sending... Read More »

Delivering emails to Polish mailbox providers can be challenging and is not as straightforward as for providers based in other European countries. In this article I would like to explain the specific characteristics of Polish mailbox providers, what... Read More »

While customer engagement platforms like SAP Emarsys can be an obvious solution for a retail giant or an entertainment company, there can be unexpected benefits for smart customer relationship management for Utilities companies. With integrated,... Read More »