SAP Emarsys Deliverability

Infographic designed by Afonso Salgado Read more about how tick boxes and radio buttons can work with your opt-in process here And how your choice of sign-up confirmation impacts your results here  

Migrating an email programme from one service provider to another can be challenging and time-consuming. Establishing your Sender Reputation on the new IP and From Domain can often take a number of weeks, as can the process to “ramp-up” sending... Read More »

Delivering emails to Polish mailbox providers can be challenging and is not as straightforward as for providers based in other European countries. In this article I would like to explain the specific characteristics of Polish mailbox providers, what... Read More »

In the world of email marketing, change is constant. A marketer may decide to switch ESPs for a variety of reasons, such as the need for improved outcomes, features or an overall higher return on investment for the organisation. Replacing ESPs is a... Read More »

“Ask 100 Deliverability professionals and you will get 100 warmup plans!” Old Indian saying (sic)   I am confident that the above fictional proverb would be true if existed. But why is it so complex with warmups? Instead of... Read More »

Emarsys Deliverability Overview and Discussion Welcome to Emarsys Deliverability in SAP Community A quick intro to your SAP Emarsys Deliverability team and some key concepts before you start Steve Henderson The changing world of email... Read More »

Email authentication protocol DMARC (Domain-based Message Authentication, Reporting, and Conformance) is an essential tool for email security. It allows senders to protect their domains from unauthorized use, while providing receivers with... Read More »

What are the Gmail annotations and markups Gmail annotations is a feature that allows senders to add notes, labels, a product carousel, expiration dates and other information to their email campaigns to make them stand out in the Gmail promotions... Read More »

Brand Indicators for Message Identification (BIMI) has emerged as the most anticipated technology in the near future of email marketing. This article gives you an introduction with a summary to the Brand Indicators for Message Identification and... Read More »

Every part of your email message can help or hurt your deliverability. Here’s a short guide on how to compose your message to give it the best chance of hitting the inbox. 1. From address and subject line From name Your recipients must know... Read More »