SAP Emarsys web personalization

Next month, Apple will release iOS 17. Along with the standard improvements and usability updates, they are including an additional privacy feature which has marketers in a spin: Link Tracking Protection (LTP). What is Link Tracking Protection? This... Read More »

The new Apple iOS 15 update is just around the corner – September 15th is the expected release date – and you’ve probably read a dozen articles about it so far, but I wanted to give you one more point of view, with some practical tips on... Read More »

Hi everyone! I am happy to announce that the Emarsys 2021 Autumn Release is now live! Below is an overview of the highlights – and this time we have added a load of video snippets from our amazing product enablement team! To get a detailed... Read More »

Saying goodbye is never easy, but sometimes it’s for the best! To improve your Emarsys experience, effective March 27, 2023, the Emarsys Home page will be the default landing page after login. This is a result of Emarsys sunsetting the Main... Read More »

Hi everyone, I hope you have all had a good start to the year! 2021 was a milestone for us at Emarsys – our first full year as part of the SAP family – and I’m happy to say that we didn’t take our eyes off our customers... Read More »

This is the first in a series of blogs focused on the expanding retail trend of establishing personal relationships with customers in the pursuit of unique hyper-personalized customer experiences. The retail industry has undergone significant change... Read More »

Black Friday is still a few weeks away, but you should already be well prepared. In case you’re not, or if you’d like to check that you’ve done all you should, here are 10 frequently asked questions. 1. How should I prepare my... Read More »

What is Web Channel? Web Channel allows you to communicate with your customers when it matters the most: while they are actively visiting your website. We offer various campaign types, allowing you to select the right container for your message,... Read More »

I am very happy to announce that the Emarsys Spring 2022 Release went live this morning! You can already read up on all the individual features on our Product Updates page, so here I am just going to pick out a few highlights and give some... Read More »

I am happy to announce that this week saw the release of the SAP Emarsys Summer ’22 Release! I won’t go into too much detail here – you can read more on our Product Updates page. There we list all the new features and link through... Read More »