SAP Customer Data Cloud

On behalf of the CRM & CX Product Learning CoE team, I am pleased to announce the official release of the new SAP Customer Data Cloud eLearning course: C4H66e – SAP Customer Data Cloud Essentials eLearning Target Audience  Application... Read More »

By Peter Gergen, Solution Architect CX Consent is an important building block in the processing of customer data. Indeed, it is not enough to simply collect and analyze customer data from the various data silos, consent must also be provided by... Read More »

SAP Emarsys Customer Engagement & SAP Customer Data Cloud customers can now capture valuable self-declared data by creating highly engaging interactive experiences and quizzes with Jebbit.  Check out Jebbit Declared Data Platform... Read More »

The objective of this example is to demonstrate how to setup a Kyma serverless function to be used as an SAP Customer Data Cloud Extension endpoint. SAP Customer Data Cloud Extensions allow us to synchronously intercept specific SAP Customer Data... Read More »

Are you ready for SAP TechEd – The premier virtual event for developers, IT practitioners, and professionals? Then sign-up for free and join us online. Attend the Executive Keynote [KEY100] Join Experts and Executives in the Keynote... Read More »

On behalf of the SAP Customer Experience Enablement team, I am delighted to announce the availability of the Learning Journey and the certification for the Customer Experience Integration and Extensibility, specially curated for Solution... Read More »

  I just listened to a great TED talk about value. Since I’m talking long time about value in combination with CX, this TED Talk helps to understand value and use it in the right way. >>> Why values matter “VALUE IS A... Read More »

  This blog was written by the following three authors:   SAP CDP and Emarsys: A Comparison Think of the brand you made your last purchase from: do you remember how many channels you interacted with? According to Forrester, that’s... Read More »

  In my last blog on connecting source and target systems to CDP, I summarized for you how connectivity is achieved from the SAP CDP perspective. We have seen that there is a Connector Library which already contains a number of predefined... Read More »

Explorium’s automated external data science platform helps companies improve model accuracy and make better data-driven decisions The need for companies to leverage external data is no longer a nice-to-have, but critical to success. Extracting... Read More »