SAP Customer Data Cloud

Background and Overview It is not a new thing that companies are willing to spend millions on market research just so that the businesses can better understand what consumers are after. Meanwhile, businesses focusing on customer experience enjoy an... Read More »

During internal & external conversations on Customer Data Platform, one question pops up almost every time – “Is a CDP investment worth it?”. Well, the answer to this question is always a calculated “of... Read More »

We get a lot of questions from people who don’t think it’s possible to create sophisticated apps using no-code tools. It is one thing to create a note-taking app for personal use, for example, or create a barcode scanner that connects to a... Read More »

Most companies are collecting a large amount of data, but many likely don’t know why they are doing it or how they plan to use it. Consumer data can provide companies with incredibly valuable information, but this is only helpful if they know what... Read More »

SAP Customer Data Cloud webhooks send out asynchronous event notifications to custom notification URLs when specific events occur in SAP Customer Data Cloud flows such as login, registration, and account update. This post demonstrates an example in... Read More »

It is my pleasure to introduce you in this blog post the Live Sessions on SAP Customer Data Cloud Essentials. What is it about? In this series of three live sessions, you’ll learn the key capabilities of SAP Customer Data Cloud with live demos and... Read More »

On behalf of the CRM & CX Product Learning CoE team, I am pleased to announce the official release of SAP Customer Data Cloud Stay Current 2205. SAP Customer Data Cloud Stay Current (C4H6_SC) Target Audience  Application Consultants Technical... Read More »

Customer Identity from SAP Customer Data Cloud (known as Registration-as-a-Service, or RaaS) is a powerful tool for building a trust-based relationship with your customers and engaging your users with your brand. You can raise your registration... Read More »

Companies are competing based on customer experience more than ever. According to one of the Gartner reports in 2020, 86% of companies are competing based on customer experience. Customer experience is identified as the top competitive... Read More »

Are you ready for SAP Sapphire and want to connect, network, and innovate to help your company become a sustainable, intelligent enterprise? Then sign-up today and choose between a virtual event combined with a nine-city, in-person world tour... Read More »