SAP Customer Data Cloud

Introduction: The Importance of Understanding User Behavior Have you ever wondered what goes on behind the scenes of a website or app? The clicks, the taps, the swipes – they all tell a story. And that story is something every business owner... Read More »

Communication Channels Matter to Customers As Marshall Mcluhan said, “the media is the message” (1964). It means that the media (or channel) we choose to communicate is arguably more valuable than the message.  However, other than... Read More »

In this blog post I will try to answer questions related to SAP Customer Data Cloud Stay Current and how it impacts your certification. Everyone who are certified on SAP Customer Data Cloud before November 2022 must have received an email similar to... Read More »

On behalf of the SAP CRM & CX Product Learning CoE team, I am pleased to announce the official release of the SAP Customer Data Cloud – Learning System Access. SAP Learning System Access (LSA, also known as Live Access) provides you with... Read More »

SAP Data Cloud is a powerful cloud-based solution that enables organizations to securely manage, store, and analyze their data in a single platform. This solution provides a centralized and simplified way of managing data and makes it easier for... Read More »

Your Product Team for SAP Customer Data Solutions are diligently working to add and improve product features based on feedback from our customers.  This blog highlights some of the exciting, recently released features as of January 2023. New... Read More »

This is a little story about the CDC Flow Builder and the way it can help you with progressive profiling. The power of CDC lies in its ability to acquire the Zero-Party Data in a secure, compliant, and frictionless manner. This ability is enabled by... Read More »

It is well known that smooth Customer Experience plays a major role in organization’s success. Integration and Extensibility are the most enhancing factors behind the scenes. Combined, these contribute to an Intelligent Enterprise. If you are... Read More »

Business Use Case During the registration process of a user in SAP Customer Data Cloud (CDC), the standard out-of-box feature validates the duplicate user based on the e-mail address or user name supplied by the end user. However, it does not... Read More »

On behalf of the SAP CRM & CX Product Learning CoE team, I am pleased to announce the official release of the Explore SAP Customer Data Cloud Essentials eLearning on our new learning platform (https://learning.sap.com/): Explore SAP Customer... Read More »