SAP Marketing Cloud

  The August release of the SAP Marketing Cloud is just around the corner. We worked on various innovations in many areas and are looking forward to making it available to you: Email: customer specific domains in links and edit released... Read More »

What comes to your mind when thinking about a marketing offer? It might be something like this: 10% OFF ON SUMMER SALE 10% OFF ON FIRST ORDER 10% OFF ON ACCESSORIES 10% OFF FOR MEMBERS ONLY   Designing Effective Offers There are a lot of... Read More »

Introduction Sometimes we have to see our customers better and to take a deeper look at their behavior on our websites. So we can export the Customer data based on the created Campaign in Marketing Cloud into CPI Data Stores. Using below steps you... Read More »

Increase sales pipeline is one of the most important goals for Marketing teams, identifying and qualifying prospective contacts for new opportunities. Digital marketing helps you reaching more contacts at scale, nurturing their interest, and sending... Read More »

Context The integration with Google Ads in SAP Marketing Cloud and SAP Marketing, originally uses the Google AdWords API. Google has a planned sunset date for the AdWords API of April 27 2022, as announced in the following Google Ads Developer... Read More »

On behalf of the CRM & CX Product Learning CoE team, I am pleased to announce the release of SAP Marketing Cloud Stay Current 2202. SAP Marketing Cloud Stay Current (C4H2_SC) Target Audience Functional Consultants Technical... Read More »

Join the Webcast on Thursday, March 3rd, 2022 4:00 PM CET, and understand how to collect interest-related information in your inbound channels and how to make use of it to identify the best audience for your campaigns and maximize your marketing... Read More »

SAP Marketing Cloud February ’22 Release (2202 Release) is here. Our latest release focuses on innovations that help marketers across B2B and B2C brands to run the solution more resilient, as we see continued adoption and excessive use. The... Read More »

This blog post provides information about email bounces in SAP Marketing Cloud when the service E-mail 365 from Sinch is used as the Email Service Provider (ESP). Bounces: definition and standards A bounce occurs when an email cannot be... Read More »

See HOW Machine Learning on the SAP Business Technology Platform can be used to extend SAP Marketing Cloud with Predictive Scores. WHY we think that this important, will be described in a separate blog that will be published soon by Carsten Heuer.... Read More »