SAP Customer Data Platform

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This example demonstrates how to set up a Kyma Serverless Function as an SAP Customer Data Platform pre-mapping Extension endpoint and to use it to enrich contact data extracted from an Amazon S3 Cloud Object Storage bucket with master data from SAP... Read More »

In the context of customer data management (CDM), there is an increasingly important requirement for “real-time”: customer data is collected and processed in “real time”, the customer journey has to take place in “real... Read More »

More than just a number A large distribution list is meaningless, without useable data; if the later is not true about every customer on this list, it is time to reassess the relationship. Re-inventing “the talk” I have seen a lot of... Read More »

Webcast sessions from 2021 covering different SAP Customer Experience solutions … COMMERCE Spartacus Update Series 2021 Q4 SAP Commerce Cloud Roadmap Update (Q3-Q4 2021) What Retailers Should Consider and How to Win Spartacus Update Series... Read More »

By Peter Gergen, Solution Architect CX Consent is an important building block in the processing of customer data. Indeed, it is not enough to simply collect and analyze customer data from the various data silos, consent must also be provided by... Read More »

Here’s what you need to know from the most recent SAP Consumer Products Advisory Council On April 13th, over 50 of SAP’s top customers in Consumer Products gathered virtually at this year’s SAP Consumer Products Customer Advisory Council... Read More »

Collect & grow your self-declared data with Jebbit and Emarsys Looking for a surefire way to drive engagement and increase overall conversion? Implement some Quiz Commerce into your seasonal marketing mix and utilize your... Read More »