SAP Customer Identity

  This blog was written by the following three authors:   SAP CDP and Emarsys: A Comparison Think of the brand you made your last purchase from: do you remember how many channels you interacted with? According to Forrester, that’s... Read More »

  In my last blog on connecting source and target systems to CDP, I summarized for you how connectivity is achieved from the SAP CDP perspective. We have seen that there is a Connector Library which already contains a number of predefined... Read More »

This is the first in a series of blogs focused on the expanding retail trend of establishing personal relationships with customers in the pursuit of unique hyper-personalized customer experiences. The retail industry has undergone significant change... Read More »

It’s a key part of every true conversation, every marketing direction and for sure most important for CX: Listen – Understand – Act …but what is going on in the market? Companies are investing in one frontend system after the... Read More »

Transformation requires the right vision on top but takes place bottom up. It is a huge process which break up silos, silos in mindset, structure (departments) and data. Business consulting is often coming in and companies fail later.   There... Read More »

  For a CDP to deliver its full value, it is essential that as many customer data containing or generating platforms as possible are connected. Only then can a comprehensive profile of the multiple facets of customer profiles – from... Read More »

Global enterprises are increasingly faced with the following dilemma: On one hand, they need to truly know their customers in order to deliver the hyper-personalized experiences necessary to separate from the competition and strengthen loyalty. On... Read More »

Seriously, what is the main reason your customers leave the store without buying anything? That they were ignored? Or even worse, that they weren’t recognized as a customer at all? One of the first and most important experiences as a customer is... Read More »

This blog post focuses on integrating Azure IDP or SSO with Integrated Business Planning(IBP) using SAP Identity Authentication Service(IAS) as a proxy. As we know SAP IAS is one of the core cloud services offered by SAP and all your IBP systems by... Read More »

Introduction – In this blog I would like to share how we can implement integration between SAP Customer data cloud(CDC) to SAP Marketing & Service Cloud using SAP Cloud platform integration(CPI) as Middleware. Authentication we wanted to be... Read More »