SAP Customer Identity

Customer Identity from SAP Customer Data Cloud (known as Registration-as-a-Service, or RaaS) is a powerful tool for building a trust-based relationship with your customers and engaging your users with your brand. You can raise your registration... Read More »

Companies are competing based on customer experience more than ever. According to one of the Gartner reports in 2020, 86% of companies are competing based on customer experience. Customer experience is identified as the top competitive... Read More »

In the context of customer data management (CDM), there is an increasingly important requirement for “real-time”: customer data is collected and processed in “real time”, the customer journey has to take place in “real... Read More »

On behalf of the CRM & CX Product Learning CoE team, I am pleased to announce the official release of SAP Customer Data Cloud Stay Current 2111. SAP Customer Data Cloud Stay Current (C4H6_SC) Target Audience  Application Consultants Technical... Read More »

On behalf of the CRM & CX Product Learning CoE team, I am pleased to announce the official release of the new SAP Customer Data Cloud eLearning course: C4H66e – SAP Customer Data Cloud Essentials eLearning Target Audience  Application... Read More »

By Peter Gergen, Solution Architect CX Consent is an important building block in the processing of customer data. Indeed, it is not enough to simply collect and analyze customer data from the various data silos, consent must also be provided by... Read More »

Is IAM going to be replaced by CIAM? Identity and Access Management is the foundation of our work and interacting with partner and customer. While IAM was made for internal use, CIAM is the Customer IAM and focused to connect external... Read More »

What is Auth0? Auth0 provides authentication and authorization as a service. You can connect any application (written in any language or on any stack) to Auth0 and define the identity providers you want to use (how you want your users to log... Read More »

Preface With so many Identity solutions from SAP for on-premise and Cloud applications it can be a daunting task to understand what goes where. Should you use SAP IDM, or SAP GRC (I just found out that SAP GRC not only provisions access but Users... Read More »

  This blog was written by the following three authors:   SAP CDP and Emarsys: A Comparison Think of the brand you made your last purchase from: do you remember how many channels you interacted with? According to Forrester, that’s... Read More »