SAP Customer Identity

  This blog was written by the following three authors:   SAP CDP and Emarsys: A Comparison Think of the brand you made your last purchase from: do you remember how many channels you interacted with? According to Forrester, that’s... Read More »

Preface With so many Identity solutions from SAP for on-premise and Cloud applications it can be a daunting task to understand what goes where. Should you use SAP IDM, or SAP GRC (I just found out that SAP GRC not only provisions access but Users... Read More »

Global enterprises are increasingly faced with the following dilemma: On one hand, they need to truly know their customers in order to deliver the hyper-personalized experiences necessary to separate from the competition and strengthen loyalty. On... Read More »

Seriously, what is the main reason your customers leave the store without buying anything? That they were ignored? Or even worse, that they weren’t recognized as a customer at all? One of the first and most important experiences as a customer is... Read More »

  In my last blog on connecting source and target systems to CDP, I summarized for you how connectivity is achieved from the SAP CDP perspective. We have seen that there is a Connector Library which already contains a number of predefined... Read More »

  For a CDP to deliver its full value, it is essential that as many customer data containing or generating platforms as possible are connected. Only then can a comprehensive profile of the multiple facets of customer profiles – from... Read More »

Introduction – In this blog I would like to share how we can implement integration between SAP Customer data cloud(CDC) to SAP Marketing & Service Cloud using SAP Cloud platform integration(CPI) as Middleware. Authentication we wanted to be... Read More »

This blog post focuses on integrating Azure IDP or SSO with Integrated Business Planning(IBP) using SAP Identity Authentication Service(IAS) as a proxy. As we know SAP IAS is one of the core cloud services offered by SAP and all your IBP systems by... Read More »

On behalf of the SAP CRM & CX Product Learning CoE team, I am pleased to announce the official release of the SAP Customer Data Cloud – Learning System Access. SAP Learning System Access (LSA, also known as Live Access) provides you with... Read More »

Keycloak is an open source identity and access management solution which mainly aims at applications and services. In this blog post we will try to integrate KeyCloak as the identity platform for SAP Cloud Foundry. Iam not going to stress on... Read More »