SAP Customer Identity

Is IAM going to be replaced by CIAM? Identity and Access Management is the foundation of our work and interacting with partner and customer. While IAM was made for internal use, CIAM is the Customer IAM and focused to connect external... Read More »

What is Auth0? Auth0 provides authentication and authorization as a service. You can connect any application (written in any language or on any stack) to Auth0 and define the identity providers you want to use (how you want your users to log... Read More »

Preface With so many Identity solutions from SAP for on-premise and Cloud applications it can be a daunting task to understand what goes where. Should you use SAP IDM, or SAP GRC (I just found out that SAP GRC not only provisions access but Users... Read More »

  This blog was written by the following three authors:   SAP CDP and Emarsys: A Comparison Think of the brand you made your last purchase from: do you remember how many channels you interacted with? According to Forrester, that’s... Read More »

  In my last blog on connecting source and target systems to CDP, I summarized for you how connectivity is achieved from the SAP CDP perspective. We have seen that there is a Connector Library which already contains a number of predefined... Read More »

This is the first in a series of blogs focused on the expanding retail trend of establishing personal relationships with customers in the pursuit of unique hyper-personalized customer experiences. The retail industry has undergone significant change... Read More »

It’s a key part of every true conversation, every marketing direction and for sure most important for CX: Listen – Understand – Act …but what is going on in the market? Companies are investing in one frontend system after the... Read More »

Transformation requires the right vision on top but takes place bottom up. It is a huge process which break up silos, silos in mindset, structure (departments) and data. Business consulting is often coming in and companies fail later.   There... Read More »

  For a CDP to deliver its full value, it is essential that as many customer data containing or generating platforms as possible are connected. Only then can a comprehensive profile of the multiple facets of customer profiles – from... Read More »

Global enterprises are increasingly faced with the following dilemma: On one hand, they need to truly know their customers in order to deliver the hyper-personalized experiences necessary to separate from the competition and strengthen loyalty. On... Read More »