SAP Customer Identity

SAP Customer Data Platform (CDP) has a vast number of connectors available for integration with different types of applications, as a source or destination of data. Despite of this, we may face some cases the client has applications that still do... Read More »

On behalf of the SAP CRM & CX Product Learning CoE team, I am pleased to announce the official release of the Explore SAP Customer Data Cloud Essentials eLearning on our new learning platform (https://learning.sap.com/): Explore SAP Customer... Read More »

On behalf of the SAP CRM & CX Product Learning CoE team, I am pleased to announce the official release of the updated SAP Customer Data Cloud Implementation Training, associated certification, and stay current: C4H620 – SAP Customer Data... Read More »

`Have you ever walked into a bar or restaurant and immediately have the waiter know who you are and the chef knows your exact preferences when it comes to your favorite dish. This is what tasty and personalized customer experience looks like. Well,... Read More »

During internal & external conversations on Customer Data Platform, one question pops up almost every time – “Is a CDP investment worth it?”. Well, the answer to this question is always a calculated “of... Read More »

It is my pleasure to introduce you in this blog post the Live Sessions on SAP Customer Data Cloud Essentials. What is it about? In this series of three live sessions, you’ll learn the key capabilities of SAP Customer Data Cloud with live demos and... Read More »

On behalf of the CRM & CX Product Learning CoE team, I am pleased to announce the official release of SAP Customer Data Cloud Stay Current 2205. SAP Customer Data Cloud Stay Current (C4H6_SC) Target Audience  Application Consultants Technical... Read More »

Customer Identity from SAP Customer Data Cloud (known as Registration-as-a-Service, or RaaS) is a powerful tool for building a trust-based relationship with your customers and engaging your users with your brand. You can raise your registration... Read More »

Companies are competing based on customer experience more than ever. According to one of the Gartner reports in 2020, 86% of companies are competing based on customer experience. Customer experience is identified as the top competitive... Read More »

In the context of customer data management (CDM), there is an increasingly important requirement for “real-time”: customer data is collected and processed in “real time”, the customer journey has to take place in “real... Read More »