SAP Customer Identity

While using SAP Customer Data Platform (CDP) as the contacts source of ongoing data to SAP Emarsys for the first time and not being familiar with Emarsys, it may be helpful to know some important information beforehand so you can create the... Read More »

Communication Channels Matter to Customers As Marshall Mcluhan said, “the media is the message” (1964). It means that the media (or channel) we choose to communicate is arguably more valuable than the message.  However, other than... Read More »

In this blog post I will try to answer questions related to SAP Customer Data Cloud Stay Current and how it impacts your certification. Everyone who are certified on SAP Customer Data Cloud before November 2022 must have received an email similar to... Read More »

On behalf of the SAP CRM & CX Product Learning CoE team, I am pleased to announce the official release of the SAP Customer Data Cloud – Learning System Access. SAP Learning System Access (LSA, also known as Live Access) provides you with... Read More »

SAP Customer Data Platform (CDP) has a vast number of connectors available for integration with different types of applications, as a source or destination of data. Despite of this, we may face some cases the client has applications that still do... Read More »

On behalf of the SAP CRM & CX Product Learning CoE team, I am pleased to announce the official release of the Explore SAP Customer Data Cloud Essentials eLearning on our new learning platform (https://learning.sap.com/): Explore SAP Customer... Read More »

On behalf of the SAP CRM & CX Product Learning CoE team, I am pleased to announce the official release of the updated SAP Customer Data Cloud Implementation Training, associated certification, and stay current: C4H620 – SAP Customer Data... Read More »

`Have you ever walked into a bar or restaurant and immediately have the waiter know who you are and the chef knows your exact preferences when it comes to your favorite dish. This is what tasty and personalized customer experience looks like. Well,... Read More »

During internal & external conversations on Customer Data Platform, one question pops up almost every time – “Is a CDP investment worth it?”. Well, the answer to this question is always a calculated “of... Read More »

It is my pleasure to introduce you in this blog post the Live Sessions on SAP Customer Data Cloud Essentials. What is it about? In this series of three live sessions, you’ll learn the key capabilities of SAP Customer Data Cloud with live demos and... Read More »