SAP Customer Identity

It’s a key part of every true conversation, every marketing direction and for sure most important for CX: Listen – Understand – Act …but what is going on in the market? Companies are investing in one frontend system after the... Read More »

Transformation requires the right vision on top but takes place bottom up. It is a huge process which break up silos, silos in mindset, structure (departments) and data. Business consulting is often coming in and companies fail later.   There... Read More »

For a CDP to deliver its full value, it is essential that as many customer data containing or generating platforms as possible are connected. Only then can a comprehensive profile of the multiple facets of customer profiles – from identity... Read More »

Global enterprises are increasingly faced with the following dilemma: On one hand, they need to truly know their customers in order to deliver the hyper-personalized experiences necessary to separate from the competition and strengthen loyalty. On... Read More »

Seriously, what is the main reason your customers leave the store without buying anything? That they were ignored? Or even worse, that they weren’t recognized as a customer at all? One of the first and most important experiences as a customer is... Read More »

Welcome to the World of SAP Customer Experience… In this new blog series we’d like to share with you some of the most recent updates regarding SAP CX solutions, where we are in terms of integration, adoption and customer success and... Read More »

With the Covid-19 pandemic forcing further globalization and digitization of virtually all services and industries, customer experience becomes a more critical factor than ever before. Today you do not just have to compete with the rivals you are... Read More »

This blog post focuses on integrating Azure IDP or SSO with Integrated Business Planning(IBP) using SAP Identity Authentication Service(IAS) as a proxy. As we know SAP IAS is one of the core cloud services offered by SAP and all your IBP systems by... Read More »

Introduction – In this blog I would like to share how we can implement integration between SAP Customer data cloud(CDC) to SAP Marketing & Service Cloud using SAP Cloud platform integration(CPI) as Middleware. Authentication we wanted to be... Read More »

Keycloak is an open source identity and access management solution which mainly aims at applications and services. In this blog post we will try to integrate KeyCloak as the identity platform for SAP Cloud Foundry. Iam not going to stress on... Read More »