SAP Emarsys Tactics

The Business Requirement: Our imaginary customer utilizes an Emarsys Contact Form on their main website as a contact form. We can also use custom forms but this is a topic of another blog. After a contact fills out the form, an automation program is... Read More »

As a business requirement, we needed to ensure the synchronization of marketing permission data(opt-in/out) between C4C and Emarsys. When a contact gets opted out via the unsubscribe link in an email campaign generated from Emarsys, the opt-in field... Read More »

The Emarsys team have been busy this Summer, releasing a whole host of new innovations that are now available in the Emarsys platform. Let’s give you a recap of what’s new from the last few months. JUNE In June, we announced the launch... Read More »

Happy Friday All! With the sun shining and the weekend fast approaching, it’s got me in the mood for a celebration! Luckily next week Emarsys are returning once again for our biggest event of the year, the Power to the Marketer Festival on... Read More »

In part three of this mini-series, I discussed our latest and greatest updates for Mobile, SMS and Web Push. But I have saved the best for last in part four with some big announcements of how we have improved the Marketers experience in the Spring... Read More »

In part three of this mini-blog series, we’ve got three for the price of one, in our latest spring updates. After discussing about the new Loyalty features last week, its now time to focus on all the exciting new features across: Mobile, SMS... Read More »

Last week, in part one of my mini-blog series about the new features in the Emarsys Spring Release, I discussed how the new Personalisation and Segmentation updates will make it even easier for marketers to build build long-term, trusting... Read More »

Last week I announced that the Emarsys Spring Release had gone live on the platform, but now I just wanted to take some time to take a closer look into each of these new updates. This blog will be the first part of a four-part mini series in which I... Read More »

I am very happy to announce that the Emarsys Spring Release 23′ is now LIVE! All our latest and greatest product updates have now been activated in the Emarsys platform, and are available for all customers to use. What’s... Read More »

Saying goodbye is never easy, but sometimes it’s for the best! To improve your Emarsys experience, effective March 27, 2023, the Emarsys Home page will be the default landing page after login. This is a result of Emarsys sunsetting the Main... Read More »