Sports and Entertainment
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During my last business trip to Germany I had the chance to visit the beautiful SAP Arena at Mannheim to watch an Ice hockey match. The match was great, but not only the match, the whole experience was wonderful. It’s amazing to see SAP... Read More » -
Jesse Owens wore his first pair of athletic shoes 83 years ago in Berlin during Olympic Games where he won four gold medals. The shoes were made by Adidas specially for him. Since then, the best athletes started to look for the best sports-wear and... Read More »
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Last May I was in Minas Gerais for the “SAP Inside Track(SIT) Belo Horizonte 2019”, also known as SITBH 2019. This the second time Belo Horizonte (BH) hosts this event, the first edition with ~150 guests and now a bigger edition with ~200... Read More »
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No mês maio eu estive em Minas gerais para o “SAP Inside Track(SIT) Belo Horizonte 2019”, também conhecido como SITBH2019. Essa é segunda vez que Belo Horizonte (BH) recebe esse evento, a primeira edição com uma plateia de... Read More »
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Since this is blog post, let’s make it clear that this is my personal opinion. I strongly believe that at SAP we have the most complete and effective portfolio for Sports & Entertainment industry. With this portfolio we are helping the clubs,... Read More »
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Why do people buy cars? To get around. There may be other reasons, but in the end, what people want is mobility. Car ownership, however, comes with associated trappings. You’ll need a license and insurance. You may also need financing. And... Read More » -
The esports industry is growing faster than any other entertainment sector, with forecasted growth of 35 per cent per year over the next five years. More than 450 million people will view an esports event in 2019, making it one of the... Read More » -
On Wednesday February 6th, SAP presented to an interdisciplinary Sports Marketing class at the Northwestern University Medill School of Journalism, Media, and Integrated Marketing Communications. SAP’s Marius Meissner shared several use case... Read More » -
New SAP ByDesign will make sure the upcoming Rugby World Cup is a hit! It’s going to be a big year for rugby fans. That’s because, as well as enjoying the usual action-packed fixtures calendar, November will see the Rugby World Cup taking... Read More » -
No dia 6 de Dezembro eu participei do evento Sport Experience no estádio Maracanã como um dos palestrantes. Que honra! Os fãs do futebol conhecem bem esse local lendário, palco de duas finais de copa do mundo: a primeira em 1950, Brasil 1 x 2... Read More »