SAP Marketing

Within implementation projects, a comprehensive understanding of the Golden Record concept serves as a basis for all inbound integrations to SAP Hybris Marketing. For this reason, the following blog post describes how the golden record of an... Read More »

Overview Overview for Implementing Custom Logic in SAP Marketing Cloud   Welcome to the blog posts of the SAP CX Services Marketing Practice. We are happy to share with you our experience around Marketing Business,... Read More »

SAP Marketing Cloud 1905 release provides seamless integration of Qualtrics survey data into SAP Marketing/SAP Marketing Cloud. This integration allows customers to integrate Qualtrics with SAP Marketing solution with minimal efforts. We have... Read More »

Marketing and Sales organizations work together to ensure that they are successful in positioning their products and services. Both organizations want to be aware of the different activities that are occurring over time. For example, Consumer... Read More »

With SAP Marketing Cloud you are able to import own SAP HANA Views for segmentation by using the SAP Fiori App “Add Custom View”. This blog will tell you until SAP Marketing Cloud version 2005 which steps you need to carry out before you can... Read More »

Have you, as a Marketing Expert, ever wanted to organize and access project assets from a central tool, independent of their respective native apps? The new Marketing Organizer app does exactly that! Identifying and organizing marketing objects... Read More »

Update: With 1902 release of SAP Marketing Cloud, the integration with Google Analytics is enhanced; and an integration with Google BigQuery for datasets imported with Google Marketing Platform Analytics 360 is newly provided. With 1908 release of... Read More »

Motivation A big Swiss company in the fast moving consumer goods industry used Facebook lookalikes to attrack new visitors to their web page. This can serve as a template how new customers can be acquired. Hence this blog describes how the new... Read More »

Find Release Content Quickly and Easily Locating all necessary information for a product release can be time-consuming and overwhelming. The more products you use, the more content in multiple places you need to keep track of: Blog posts,... Read More »

Context Google AdWords is an online advertising service developed by Google. It allows to display advertising with search results (paid search or Search Network), display banners (Display Network), video campaigns and more. Scenarios SAP Marketing... Read More »