SAP Marketing

SAP partners have the greatest chance to succeed when they actively participate in and make the most of the initiatives and offerings provided the SAP PartnerEdge program. With the launch of the new Competency Framework, marketing your business with... Read More »

  The August release of the SAP Marketing Cloud is here (2208 Release). We worked on various innovations in many areas. You can find all the individual features on our SAP Marketing Cloud release page. Let’s deep dive into some... Read More »

  Watch this video to see how our partner PyxisCX realized the WhatsApp integration with SAP Marketing Cloud, and won the award of the SAP HANA Academy. They solved a Customer Request Enhancement WhatsApp Business API standard... Read More »

  The August release of the SAP Marketing Cloud is just around the corner. We worked on various innovations in many areas and are looking forward to making it available to you: Email: customer specific domains in links and edit released... Read More »

Context The integration with Google Ads in SAP Marketing Cloud and SAP Marketing, originally uses the Google AdWords API. Google has a planned sunset date for the AdWords API of April 27 2022, as announced in the following Google Ads Developer... Read More »

Join the Webcast on Thursday, March 3rd, 2022 4:00 PM CET, and understand how to collect interest-related information in your inbound channels and how to make use of it to identify the best audience for your campaigns and maximize your marketing... Read More »

Profiling the client’s attributes that influences the positive response to sales   Classification is one of the Machine Learning algorithms of SAP Analytics cloud to find what are the variables that have more influence to get a positive... Read More »

Consumer Products Marketing Transformation: Driving Breakthrough Growth Learn how consumer goods firms are building the marketing capabilities they need to reach and exceed their objectives in the challenging years ahead. Register Tuesday, November... Read More »

Each customer is in a different lifecycle stage with your business whether they are a lead, first-time buyer, an active buyer, defecting or an inactive customer. What all customers have in common is the increasing variety of channels and devices... Read More »

On behalf of the SAP Customer Experience Enablement team, I am delighted to announce the availability of the Learning Journey and the certification for the Customer Experience Integration and Extensibility, specially curated for Solution... Read More »