SAP Marketing

  Do you want to improve end-user, in-application assistance by focusing on customer-specific content?   Consume SAP Marketing Cloud’s In-App Help Standard Content SAP Marketing Cloud already provides embedded default content! It... Read More »

Contacts – The Business Perspective As contacts are the core master data of SAP Hybris Marketing, it’s important to understand how different sources contribute to their creation and enrichment. The following explanation and examples should... Read More »

Greetings!!!! Our long lasting wait is finally over. With the patch release on 17 December 2020, SAP has launched the new Command Center (v2) for the SAP SuccessFactors Recruiting : Candidate Experience. SAP has moved the Command Center from Adobe... Read More »

+++ Concerns the releases: 1602 / 1605 / 1608 / 1611 / 1702 +++ < Read the previous blog (prerequisite) Before you start to load contact data into SAP S/4HANA Marketing/SAP Hybris Marketing, you should have set up customizing of the ID Origins as... Read More »

Disclaimer: Expressway is a non-standard integration solution for sending master and transactional data from SAP Hybris Commerce to SAP Hybris Marketing (Cloud and on premise). The solution offers a point-to-point alternative to Data Hub, which is... Read More »

Introduction Welcome to the blog posts of the SAP CX Services Marketing Practice. We are happy to share with you our experience around Marketing Business, Technology and Analytics. You want to see more blogs from us? Click here. Disclaimer The... Read More »

For each custom business object you can generate an OData service by selecting “Service Generation”: The service generated has the technical name of the custom business object with _CDS as suffix. To access the service from an... Read More »

As of the release 1608 of SAP Marketing Cloud, you can take advantage of SAP Business Workflow for campaign approvals. Do not get scared off by the fact that I mentioned SAP Business Workflow… with SAP Fiori we have drastically simplified the... Read More »

Each technology project is started for a purpose and is required to deliver value. The pre-condition to realize any value is of course the acceptance and utilization of newly introduced technology. We summarize the intensity of use as “solution... Read More »

Within implementation projects, a comprehensive understanding of the Golden Record concept serves as a basis for all inbound integrations to SAP Hybris Marketing. For this reason, the following blog post describes how the golden record of an... Read More »