SAP Customer Relationship Management

According to research by Gartner, by 2025 more than 80% of all interactions between customers and B2B sales teams would happen through digital channels. For those ever-evolving sales pipelines, there could be hundreds of digital interactions in the... Read More »

Customer Experience (CX) and CRM technologies from SAP are intelligent customer experience solutions from SAP help you connect customer data, improve loyalty, and grow your business – powered by 50 years of industry expertise.... Read More »

If you are struggling to find it here it is: %=date()% Here is an example of setting a value with the current date. Using the function: CBTA_IF_SETVALUE Now this will return the current date into dd/mm/yy format. If you want to use dot-delimited... Read More »

Introduction: The Product Replacement Tool is a solution provided by SAP in Trade Management used to manage Product additions or replacements during the Trade Promotion process. It allows businesses to handle situations where a product is out of... Read More »

In eCommerce, the distinction between B2B (Business-to-Business) and B2C (Business-to-Consumer) is more than a matter of audience; it fundamentally shapes the entire commerce ecosystem. While B2C transactions are straightforward and often impulsive,... Read More »

Variants are a really powerful tool in the CBTA automation process but they are not very well described. Here is what I found in my free time and digested it for more practical use: First, you need to create your Test Data Container (TDC) TDC is the... Read More »

Although CBTA may seem a tool that is not used so much it is still very much in use in some companies. Depending on the version of CBTA you have you might have or not have pre-defined executables and commands. Recently I faced a scenario where CBTA... Read More »

  In today’s digital age, data is often hailed as the new currency. Companies gather vast amounts of customer data to gain insights, personalise experiences, and enhance their products and services. This practice, coupled with the rise... Read More »

  In today’s dynamic and hyper-connected marketplace, the concept of customer-centricity has emerged as the linchpin of business success. It transcends traditional notions of product quality and price competitiveness, weaving a narrative... Read More »

On behalf of the CRM & CX Product Learning CoE Team, it is my pleasure to introduce you in this blog post to the live session: SAP CIAM for B2B Essentials What is it about? The objective of this session is to get to know the capabilities of... Read More »