Blogs tagged trade promotions

Are you experiencing high out-of-stock rates, looking to improve the success of your new product introductions, questioning the efficacy of your promotion strategies, wanting to understand what is driving your market share? The answers to all these... Read More »

Harnessing Big Data to Optimize Insights and Visibility in Sales and Marketing Consumer products and consumer electronics companies leverage demand signals and other Big Data elements to make smarter business decisions. But more data doesn’t... Read More »

Usually manufacturers plan a lot of promotions during the festive season. As you all must have seen a lot of offers, occupying almost half your newspaper. There is a lot of analysis which goes behind this and the manufacturers run what is called... Read More »

Optimizing Trade Promotions When we have to blueprint the best and the most effective trade promotions that maximizes the truly desired outcome for the companies as well as the consumers, the companies  pragmatically will need to optimize the... Read More »