Blogs tagged small data

• 

  Former Member posted on May 20, 2016

  O que é Small Data e como obter grandes resultados com essa tecnologia?

  O que é Small Data? Enquanto o Big Data foca nos dados quantitativos, o Small Data foca nas informações qualitativas. São os detalhes relacionados a percepções, opiniões e experiência do cliente.... Read More »

  Retagging required
  0

  Comments

  0

  Likes
• 

  Volker Hildebrand posted on December 19, 2013

  SAPPOV: Big Data is irrelevant – unless you can turn it into (actionable) Small Data

  It has been a marketer’s dream since “Marketing” got invented: Having all the data you need to predict customer behavior and engage with each customer one on one. Remember Don Pepper’s book “The 1:1 Future”? This... Read More »

  Retagging required
  0

  Comments

  2

  Likes