Blogs tagged offer management

It’s a well-known fact that personalized marketing messages which reflect the recipient’s context are better accepted and lead to higher click and conversion rates (e.g. in terms of revenue). The challenge is how to identify the customers... Read More »

Dialogue is the foundation of loyalty in the digital age.  According to the Oxford Dictionary, “Dialogue= a conversation between two or more people…” and the prefix: “Dia” = through or across.  True to this... Read More »

Part 4 of a 4-part series When you hear the word “hoarding” what do you think of? For me, living in the Philadelphia area, which is prone to winter snow storms, I think of how everyone makes the mad dash to the supermarket to stock-up... Read More »

Part 3 of a 4-part series Continuing on with our series on affinity analysis, I want to take a quick look at how analyzing top selling products can help you drive more sales. At first blush, top-seller analysis might seem fairly straightforward:... Read More »

Affinity Analysis: What’s up with the drag-along effect? Part 2 of a 4-part series In my last blog, I introduced the idea of affinity analysis. Now I’m going to talk about the drag-along effect. To refresh – we’re using a... Read More »

Part 1 of a 4-part series Ok, here’s my latest attempt to explore a technical topic. I’m going to stick with what I know or can easily understand, but I’m inviting the real expert to join the discussion to explain the more... Read More »