Blogs tagged interbrand

Brand journalism is about telling stories that make your audience want to learn more about the subject matter. Each of these stories from SAP Business Trends has something to teach us about the world — and good storytelling. Look for lessons... Read More »

What’s the dollar value of a company’s brand? If your brand is SAP, it’s worth more than $17 billion, according to corporate identity consultancy Interbrand’s list of 100 Best Global Brands, released Thursday. SAP held firm... Read More »