Blogs tagged hybris marketing insight

. This is my third blog in a series covering customer centricity in a digitized world, now focusing on digital channels.  Check out my first blog, second blog and fourth blog on customer centricity, and my blog on the consumerization of B2B sales... Read More »

In an ideal world, sales personnel are trusted advisors to their customers and support the sales decision process from the get-go. In the actual world, customers rather find out on their own which products are of interest and valuable to them. The... Read More »