Blogs tagged email deliverability

Unlike Western countries, email is not the major communication channel for users in China. They rely heavily on WeChat as their primary communication channel, even for business purposes. WeChat serves multiple functions beyond messaging and is... Read More »

In October, 2023 Google and Yahoo have both announced that they will implement stricter requirements to senders who send emails in bulk. Here is the announcement from... Read More »

Emails getting lost without a trace is uncommon, but it can happen. Sometimes, you send an email campaign to your contact list, but an intended recipient doesn’t receive the email. Your logs show that the email was delivered and accepted by... Read More »

Delivering emails to Polish mailbox providers can be challenging and is not as straightforward as for providers based in other European countries. In this article I would like to explain the specific characteristics of Polish mailbox providers, what... Read More »

What are the Gmail annotations and markups Gmail annotations is a feature that allows senders to add notes, labels, a product carousel, expiration dates and other information to their email campaigns to make them stand out in the Gmail promotions... Read More »

Brand Indicators for Message Identification (BIMI) has emerged as the most anticipated technology in the near future of email marketing. This article gives you an introduction with a summary to the Brand Indicators for Message Identification and... Read More »

Overview This guide covers the methodology, logic and important points behind testing the impact of content blocks to determine whether a piece of content could cause major deliverability issue for your campaigns. In some cases this will be a... Read More »