Blogs tagged data-driven marketing

This week I was in New Zealand where amongst a range of digital government matters, I was discussing the ethics of collecting personal related data and then using it to offer services in a predictive manner.  One person mentioned they had... Read More »

Metaphors are powerful ways to influence thinking and change behavior.  Both are needed in Marketing organizations today. We’ve idealized the pursuit of a data-driven marketing culture for at least the last eight years now. But, truth... Read More »