Blogs tagged customer segmentation
8 results
-
With our 1702 release of Hybris Marketing Cloud we will deliver as part of campaign managment and segmentation again a huge list of exciting capabilites: Video & details: Predict best action or channel by dynamic filter rules in campaign... Read More » -
After reading the Real-Time Customer Segmentation in SAP Hybris Marketing Rapid-Deployment Solution blog, you might have wondered how the identified customer target groups can be used in your SAP CRM sales and marketing processes. Imagine, for... Read More » -
Target markets shift, grow, evolve and appear, it sometimes seems, overnight. Managing a targeted marketing or sales campaign can be difficult if you’re not using the capabilities of SAP HANA to sift through your target market data in real... Read More »
-
The power and performance of SAP HANA is unquestioned, and the value of the platform can be shown in many ways—one way being when the platform leads to ways of doing business in a new and more competitive way. To that point, one of the most... Read More » -
We are all capable of displaying extraordinary powers and abilities; certainly our bosses expect us to deliver that kind of effort everyday! If your line of business is retail, here’s a way you can be an IT superhero without having to fit... Read More » -
Of course the species T.rex (see figure1) became extinct millions of years ago. However at SAP, where we tend to protect our customers investments, TREX – the search and classification engine – is a fundamental part of the SAP NetWeaver... Read More » -
Customer Segmentation is the art of defining and selecting the group of customers that are most likely to respond to an offer, and is a key practice for nearly all marketing and sales organizations. In fact, successful Chief Marketing Officers... Read More »
-
Customer segmentation is now made easy (even if you have millions of customers 🙂 ). Watch this ‘drag and drop’ demo to understand how HANA adds horsepower to customer segmentation! Knowing what your customer has and what they want... Read More »