Blogs tagged brand management

Beyond omnichannel: one size does not fit all In a recent blog, Jen Scholze highlighted SAPPI Papers transformation journey towards omni-channel customer engagement. The ARC report behind this blog takes a close look at how SAPPI switched from a... Read More »

I think I know my audience. I’m confident that you were compelled to open this blog by one of two words: Beer or Content. So, I won’t let you down on either front. Let’s start with Content because it’s the oil that fuels a... Read More »

To attract and retain customers while driving profitability and growth is a key challenge nowadays, there are a lot of products and competitors and the companies have to offer a different experience to the customers. Is not just “buy and... Read More »

In the wake of devastating tragedies in Bangladesh and Paskistan over the past 18 months, OEMs are developing action plans and mitigation strategies to avoid collateral brand damage associated with poorly run and often dangerously unsafe external... Read More »