Blogs tagged 2 way consumer engagement

Before I dive into this blog ; I would like to introduce two critical topics in layman terms. Publish <-> Subscribe messaging pattern In enterprise middleware systems publish<-> subscribe is a well-known messaging pattern to deliver... Read More »

Mobile push notification as an engagement strategy has been around for over 10 years now and in the period we have seen the surge in social engagement ; a steady growth of plain and simple SMS text messaging; a resurgence of email engagement and... Read More »