Introduction
Are you using SAP Emarsys Engagement Platform and Qualtrics XM in your organisation? Combine the advantages of both solutions and receive personal experience feedback!
Learn here, how to integrate SAP Emarsys with Qualtrics directly by ...
You want to optimize your target groups for marketing campaigns by intelligent segmentation of your audiences? Use predictive scores based on machine learning to rank and identify the best fitting customers to increase response and conversion rates. ...
Hi Saurabh,
thanks a lot for finding out and raising this permission check issue. You are absolutely right, that this permission check for a communication user should not happen here and all permissions are already covered with the communication sce...
Dear Bradley,I assume, you use the standard attributes in the Score Builder for checking, if a contact has an email, which would be <'Contact has Email Address' is 'true'>, right? We also provide such a check for 'Contact has Function', but not for J...
Hello Anna,the scenario "Consumer Buying Propensity" is pre-delivered within SAP Marketing Cloud and does not support product categories or bundles of products. For this, you would need to build a custom Predictive Scenario. Here, we recommend to use...
Hi Stefan, thanks for posting this question. I can shortly outline my view on Channel Affinity from a scoring perspective.
Here a collection of my thoughts: An individual score per customer requires individual customer behavior data.The customer beh...
Hello Joyca,the Score Builder does not support scores on account-level, but only on contact-level. This is the reason, why a score on segmentation object "Accounts and Contacts" only calculates the score for contacts, but not for accounts. For the se...
