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Blogs by

Mark Osborn

I wrote late last year about the network of food – a vast digital landscape that can instantly connect consumers with everything from online recipes and nutritional information to cooking apps and food suppliers, all

The consumer products (CP) industry could undergo more change in the next five years than it has in the last 50. Driving this change are major market shifts that are fundamentally transforming the way that

I’ve described in previous blogs how the digital economy is about delivering experiences and outcomes like comfort, joy, security and control directly to consumers. But experiences and outcomes are challenging traditional models because they can’t

Trade promotions may be nearing an inflection point. One where the very nature of the practice itself – and the investments behind it – could fundamentally shift to new and different models for consumer engagement

IDC recently published a report entitled, IoT and Digital Transformation: A Tale of Four Industries, which takes a look at how digital transformation is at the heart of many business strategies today, including in Consumer

SAPPHIRE NOW, scheduled for May 17th-19th in Orlando, is now only a few weeks away and we couldn’t be more excited.  The keynote presentations, session content and networking opportunities at SAPPHIRE NOW 2016 will be

Nest is changing the way consumers use hundreds of products from light bulbs to washing machines.  Owned by Google, Nest reshaped its business model and that of its partners by focusing on consumer outcomes. The

The world’s most famous underdog story is the original David and Goliath tale, where the young boy killed a giant. Today, the world still loves a good underdog story. And there seem to be plenty

International Data Corporation estimates that one-third of the top 20 market share leaders in most industries will be “significantly disrupted” by new and reinvented competitors by 2018. That may be concerning news for long-established consumer

The Internet of Things (IoT) is well on its way to reaching an estimated 50 billion connected devices by 2020 – and changing life as we know it in the process. Today, you can change