Blogs by

Julie Stoughton

McKinsey & Company recently offered some advice to telecommunication companies on how to win the digital revolution. Their recommendations include such key topics as: reinventing the [digital] core; building talent and capabilities; and starting with

Customers today are savvy and their expectations from their communications service providers (CSPs) are high.  In fact, an American Express study found that customers said they expect their vendors to deliver a great value at

Mobile World Congress (MWC) is just days away now – and you may be wondering what to expect this year at the show. First off, MWC will be all about how digital transformation is not

by Stephan Gatien, Global Lead for Telco & Mobility Industry Business Unit I recently attended the TIA annual conference in Dallas (www.tia2015.org ). TIA is an industry body with heavy ties to the US market,

I was lucky enough to be asked to participate in a panel this morning dedicated to the topic of Women in Telecoms.  The event was hosted by the leading industry publication, Light Reading, as a

We don’t need to tell you that customer engagement is a very hot topic for telcos these days – you already know that it’s now imperative for you to master it this year. To help

In case you haven’t noticed, we here at SAP for Telecommunications have been talking a lot about improving customer engagement recently as we’ve shared insights on personalization  and the importance of mapping the customer journey

Forrester Research 2015 Predictions: The gap between customer-obsessed brands and the rest will grow wider and a new data-fuelled, software-powered, and context-focused strategy will begin to reshape marketing in 2015. Every telco marketer knows that

In today’s world of intense competition and shrinking margins, telcos must gain a competitive advantage by extending their service offerings through complementary technologies, or as in the case of CenturyLink, through acquisitions. CenturyLink already offers

By Christina Giraud, SAP Telecommunications Telcos around the world are developing a passionate love-(and-hate) relationship with Big Data. The Digital Revolution – and with it Big Data –  is here, it’s big, and telcos are