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Blogs by

Joerg Koesters

Retail was once again front and center at SAPPHIRENOW 2018. Both Costco and adidas were present on the main stage and on the show floor with thought leading presentations and very impressive showcases such as the highly popular machine learning

If you are in retail, you can’t afford to miss the big show in New York: NRF 2018 from January 14 – 16. And if becoming an outstanding digital retailer is top of mind for

On the 14th and 15th March innovation leaders from over 20 high-profile fashion brands came together for the SAP Fashion Council Meeting in Amsterdam, Netherlands. Kindly hosted this year by PVH at their new European

For many consumers, the real occasion at the end of November isn’t Thanksgiving, despite the turkey and trimmings.  It’s Black Friday, known for its huge specials and deals. How do retailers take full advantage of

Ever since the first bushel of grain was traded for meat at the local village square, retail has been in a state of flux. Seemingly indestructible bricks-and-mortar retailers refused to stand still, as corner stores

In a recent report on the Internet of Things (IoT) and digital transformation, IDC took an in-depth look at how digital transformation is at the heart of many business strategies today. The report, IoT and

The Digital Economy has become a reality and this year’s SAPPHIRENOW event in Orlando reflected that. In fact, the show had to offer some concrete advice on how to use the newly gained Digital insights

Every day, we make choices what to eat and what to wear, how to spend our time and money. We’re spoiled for choice.  With an endless and ever-changing buffet of options how do you create

Loyal fans are everything to sports organizations. They’re the ones that tune in or turn up to watch week in, week out. They’re the people that buy the tickets and promotional items. They’re the folk

For years retail marketing executives have relied on traditional sampling methods to monitor and measure consumer behavior, often from external agencies. But times are changing. We now live in an increasingly digital world, where shoppers