Blogs by

Gail Moody-Byrd

As customers flock to social media to research purchases, seek help from brands, and chat with each other about what they like (and don’t like) about certain companies, a comprehensive, real-time social presence has become

As the SAP Leonardo Live satellite event was coming to a close in Palo Alto on November 2, Sam Yen, SAP’s Chief Design Officer, opened the floor for audience Q&A. The first question from a

Given our current divisive political environment, my opinion is that purpose-driven marketing and a brand’s ability to connect with its customers will be the differentiator that drives loyalty. My hunch was confirmed at Edelman’s Earned

    Luckily, I was able to attend the #INBOUND17 Conference in Boston, powered by HubSpot in September and I came away with ONE BIG revelation. “80% of businesses want chat bots by 2020” Why

     Live streaming video is all the rage today. People expect – and often prefer – to experience events live online. Think WhiteHouse.Gov/Live, where citizens participate in events, large and small, at the White House

B2B marketers often ask how to create successful advocacy and influencer programs. Advocacy programs are known to benefit companies in many ways, including humanizing their brand, fostering open dialogue with their users who critique the

Political intrigue, relentless passion, a strong female lead and a diverse cast have made me a huge fan of the television drama Scandal, based on a real-life former White House press aide who runs a

Happy tenth birthday SCN! It’s been an amazing ride – I’ve been a part of the community for 7 of its 10 years.  Through my involvement, I’ve learned what the secret sauce is behind authentic,

Sure, everybody’s on the social media marketing bandwagon now. There are thousands of primers in place to teach practitioners how to socialize their business. So what’s left to learn? “ChangeThis”/Brian Solis Social media practitioners must

Whenever I blog, my topic is driven by the work I’m doing at the moment. This month I’m blogging about influencer marketing, the art and science of getting important people talking about your brand in