|
Blogs by

Fred Isbell

By Fred Isbell, Senior Marketing Director, SAP HANA Enterprise Cloud and Digital Business Services Marketing, SAP A future where 75% of the workforce will comprise of millennials will bring, without a doubt, significant change. But

By Fred Isbell, Senior Marketing Director – SAP HEC & Digital Business Services Marketing, SAP We have been recently covering the topic of innovation, specifically focusing on the concept of innovation accelerators. As part of

By Fred Isbell, Senior Director SAP Digital Business Services Marketing, SAP Modern marketing is a concept that’s appearing in the circuit of marketing conferences, online events, and Google searches this year. When I hear this

By Fred Isbell, Senior Director SAP Digital Business Services and SAP HEC Marketing, SAP While a senior at Yale I had the privilege to take modern Chinese history with Professor Jonathan Spence, who did an

By Fred Isbell, Senior Director and Head of Thought Leadership – SAP Digital Business Services Marketing, SAP There’s an old saying in our business when it comes to things like Digital Transformation: “It’s a journey,

By Fred Isbell, senior director and head of thought Leadership – Digital Business Services Marketing, SAP It’s that time of year again: Retrospective sharing of what we’ve learned in 2016. These “aha moments” have given

By Fred Isbell, senior director and head of Thought Leadership – Digital Business Services Marketing, SAP One of my favorite business initiatives emerged from a customer program called the “Universal Conversation.” Related to the notion

By Fred Isbell, senior director and head of Thought Leadership – Digital Business Services Marketing, SAP Holiday shopping is bringing a sense of déjà vu for me this year. Classics such as Etch-A-Sketch and Lincoln

By Fred Isbell, senior director and head of Thought Leadership – Digital Business Services Marketing, SAP A favorite sport quote of mine is: “There’s no ‘I’ in ‘team’, but there is one in the word

By Fred Isbell, senior director and head of Thought Leadership – Digital Business Services Marketing, SAP Digital transformation is testing executive leaders across the C-suite – and chief information officers (CIOs) and their IT teams