I’m a big Will Smith fan. And with the third installment of his sci-fi action comedy coming out soon, I always thought MIB stood for – Men in Black. But, at the SAPPHIRE NOW event last week I found out that in the techno-business world it actually stands for Multi-Industry Businesses!
It turns out businesses today, more than ever before, are extending beyond their traditional industry boundaries to explore emerging market opportunities and to satisfy new customer needs. I had the privilege of speaking with a number of industry practitioners at SAPPHIRE NOW event and heard it firsthand from them on how almost every industry is going through a transformation process. A few examples that stuck out for me were:
In fact, I was chatting with Dr. Kerstin Geiger, EVP Global Head of Industry Solutions at SAP just before she got up on stage to give her presentation at SAPPHIRE NOW. And, she mentioned how business transformation is even impacting SAP. Over the last couple of years SAP has expanded its business via M&A as well as organic growth into four adjacent market categories of Analytics, Mobility, Cloud and Database & Technology. So, SAP is not only helping its installed base of over 190,000 companies globally evolve but also is experiencing its own business model transformation and target market expansion.
The key question in my mind is how SAP is helping our customers achieve this value chain and business model transformation. Simply put, how is SAP helping businesses become multi-industry businesses? Based on my observations and numerous conversations last week, here’s the summary of what I gleaned from these experts at the SAPPHIRE NOW event:
As I excitedly await the release of Men in Black 3 on May 25th, I will certainly be thinking of MIB in my industry and how I can be helping my industry transform and run like never before!
Neetin Datar is the Social Media Ambassador for the Run Better campus at SAPPHIRE NOW annual conference and is the Senior Director of Industry Marketing for Wholesale Distribution at SAP. His enterprise software experience spans ERP, E-commerce, Global Trade, GRC, Warehouse Management and Distribution markets. He has been with SAP since 1994 and is passionate about technology and its use by distributors to run better.
Please follow me on Twitter at @neetin_datar
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