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To comply with these rules you need to have a central and single source of truth for managing all subscriptions and permissions for all channels. Technically the most challenging issue is that a legally compliant permission checkmusthappen in real-time during the campaign execution.
With a central marketing hub like SAP Hybris Marketing Cloud such a real-time check is build-in. Furthermore you can provide a central self-service which allows a consumer:
to see,
change and
revoke all permissions and subscriptions
with build-in double-opt-in functionality.
See the video below to learn how to use SAP Hybris Marketing Cloud landing pages to provide this kind of self service and how to leverage build-in marketing permission and subscription management.
Finally permission marketing with Hybris Marketing Cloud provides withglobal suppression rulesthe ability to define multiple rules which exclude contacts from being contacted:
Define suppression rules based on contact, interaction or campaign data e.g.:
Contacts which are marked as “do not contact”
Campaigns which are from business area XYZ
Number of mail interactions within last 15 days >25
Contacts get excluded from any campaign execution if they meet the criteria
Suppressions are tracked per contact and are part of campaign success analytics
BADI for onpremise & SAP Hybris Marketing Cloud.
Do you want to get more insight? Here is a series of documents with demos which show that SAP Hybris Marketing Cloud is a new category of marketing software: