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Social Media Integration in Interaction center


This particular integration is done with SAP CRM so that customers can raise concerns, issues etc. with company using twitter account which has a connection with SAP, so that any post posted by customer is fetched into system which then can be replied back from the CRM system with ease. This particular feature was not there earlier in CRM but from Software Component ‘BBPCRM’ From Rel. ‘713 and To Rel. ‘713’ it’s available. For ensuring the integration of social media with SAP CRM interaction center there are set of SAP notes which have manual activities that need to be done using the help of a technical expert.

So now I will be telling you in detail i.e. step by step on how to achieve the integration of SAP CRM with twitter. Below are the SAP notes that you need to download and their attachment files also.


  • 1859791 CRM Social Media Integration in Interaction Center
  • 1832462 Master Note: How to Implement Social Media Channel API to Integrate with CRM Interaction Center
  • 1832480 How to implement twitter API for CRM Interaction Center


Please do go through these notes before starting the integration.

Now I will be explaining you in detail (the required things) on how to achieve the same in layman language.

Hope this is helpful :smile: .

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First you have to activate the BC set that are specified in the note: 1859791 using the report ‘SCPR_ACTIVATE_SBCSETS’.

After the above step is done I will be explaining you different configuration that are required for social media integration and the required ones in detail for your better understanding.

Customer Relationship Management, under Basic Functions -> Social Media


So this is the area where social media configurations are done.

Basic Functions -> Social Media->Define Social Media channels and user accounts


Now I will explain you the main part of configuration for social media integration. Here you need to maintain media name( channel code ) and the corresponding class( which I will be explaining you in detail ) that will have the code to process the tweets/post from social media.

And also you need to maintain social media user account details. This is used to distinguish the different API’s (application) ex. Like company account in Facebook. So you can maintain many API’s for integrating with SAP CRM.


Basic Functions -> Social Media->Define Number ranges


To define the number ranges for social media posts. When social media posts are retrieved, a unique number is assigned to identify the post. The number is taken from the number range you assign in this activity.


Basic Functions -> Social Media->Schedule background job for retrieving social media posts.

You can schedule a background job to retrieve the following social media post data:

  • Posts
  • Private messages
  • Comments


Basic Functions -> Interaction Center WebClient -> Agent Inbox -> Define Inbox Profiles

So here you need to define the agent inbox (inbox) profile that determines the following aspects of the inbox for the user role main categories.


Now the required configuration in SPRO is done for twitter integration.

    

Now you will have to create an API for twitter so as to access the tweets posted to this API before that you need to look into SSL and required steps for achieving twitter integration is successful.


From January 14th, 2014, connections to api.twitter.com are restricted to TLS/SSL connections only. So for this you need to provide a SSL certificate in SAP using STRUST t-code. Connecting to the API using the SSL protocol builds a safe communication channel between our servers and your application, meaning that no sensitive data can be accessed or tampered by unauthorized agents in the middle of this communication path. The certificate Verisign Class 3 Primary CA - G5 is used for the current Twitter SSL authentication which need to be upload in SAP. You can download the same using the below URL.

https://www.symantec.com/page.jsp?id=roots

Here you need to create an application (ex. company twitter account) in twitter using the this URL https://dev.twitter.com/ or https://apps.twitter.com/

Now we need to create an application (API) for the twitter account that is being used for integration. Below is the navigation screenshot.

Here you need to create a new app as shown above.


So after creating the app you need to make note the Consumer key, Consumer secret, Access token & Access token secret which will be used in the class that you need to create for accessing twitter post. Please note don’t share the above details of the companies token & key with anyone as this key is used to for accessing data/tweets from twitter.


Now you need to create the class which is mentioned in the snote: 1832480 - How to implement Twitter API for CRM Interaction Center.


After implementing the class you need to modify certain attributes and there values as show in the below screenshot.

After all this has been done you’re integration with twitter is finished :cool: :cool: . Now you can run the WebUI(Interaction center) and check for the twitter tweets. Below are the screenshots for the same.

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