Marketers are dealing with the most empowered customers than ever before. Some interesting stats say, at least 79% customers are digitally connected smart phone to blame?), 53% socially networked and 59% are better informed so they are looking to switch to better service.
The current marketing arms race is about personalization despite dealing with millions of consumers. The common example is that if you send a same t-shirt size to everyone that must be wrong. Every consumer is unique, interests different from each other and the way they express their unique sentiments is even more diverse. Many industries want to prevent churn, enhance the revenue, safeguard the quality and reduce spend by running highly affective campaigns.
Intelligent Customer Engagement Applications:
Gain a deeper and more comprehensive understanding of true customer value with applications that make the most of every customer interaction.
SAP Customer Value Intelligence
Provides Sales and Marketing Managers with deeper understanding of their Core, Opportunistic, Marginal and Service Drain customers and helps them position the right products and services to the right customer segments.
SAP Audience Discovery & Targeting
Allows Marketing Managers to engage customers and convert prospects by running advanced segmentations on large customer populations and distilling insights into targeted and personalized marketing campaigns.
SAP Account Intelligence
Provides mobile sales teams with real-time customer insights and personalized selling recommendations that allow them to create target lists, increase the effectiveness of their sales visits, and seize sales opportunities from anywhere.
SAP Social Contact Intelligence
Instantly unlock sentiment and contact insights from both social media channels and internal, company-owned sources to better target and influence prospects and customers in a variety of ways.
Rapid Deployment Solutions available
for faster adoption of this innovative SAP solution, and to eliminate risks with best practices.
rapid-deployment of SAP Customer Engagement Intelligence
For more information or live demo, see us @ Lines of Business Campus: LB226 at SAPPHIRE NOW or attend any of the customer feedback and/or overview sessions
