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Author's profile photo Britta Fengler

Strengthen Customer Relationships with New Industries-focused Enablement Content

SAP’s continued focus on customer-desired outcomes enables us to build trust, credibility, and meaningful engagement. But how can our partners truly excel in these areas?

The key to success is speaking the language of our customers, and that language is Industries.

When we cater to customers’ industry-specific needs, challenges, and opportunities, we not only enhance our relationships with them, but also position ourselves as their trusted partners.

By earning their trust, we demonstrate our expertise across 25+ industries and guide our customers to transform their businesses with innovative practices, achieve desired outcomes, and thrive in the competitive market.

To support you as a SAP partner in demonstrating your industry capabilities, we now offer two industry-relevant courses on the SAP Learning Hub: Industry 101 and Industry 102.



New courses on SAP Learning Hub: Industry 101 and Industry 102


In Industry 101, you will gain a fundamental comprehension of various industries, all from a customer viewpoint. The training covers a broad range of subjects, including customer segmentation, distribution channels, and industry-specific obstacles.

For the very first time, Industry 101 is available to our partners through SAP Learning Hub.

Industry 101 will help you to:

  • Learn the fundamental basics of the industry
  • Understand the world customers operate and compete in
  • Understand key trends in an industry

If you already understand the industry basics, you can get a more in-depth view of the industries with Industry 102. After a significant update, Industry 102 has a new course format with learning content for 20+ industries. This training shows you how to consistently tell the SAP solution story specific to the industry it falls into.

Industry 102 will help you to:

  • Learn how to deliver the SAP pitch by industry
  • Gain access to customer facing decks (Available for download)
  • Learn how SAP solutions help customers respond to market trends and become an Intelligent Enterprise

Industry 102 is also available to our partners through SAP Learning Hub.

Position yourself for success by expanding your knowledge base in these important and expanding areas.

We recommend these two courses also especially to our industry cloud partners !

To learn more about your focused industry we recommend to visit our industry pages on SAP Partner Portal and our industry cloud landing page on SAP Partner Portal.

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