Delivering Customer Insights with Integration
To gain the competitive edge in today’s market, businesses must meet customer expectations. Understanding how your customers shop or use your company’s services is key to providing engaging experiences that keep your customers coming back for more. With knowledge of their customers, companies can create new programs, offerings, and services that increase customer loyalty and expand market reach.
Customer information is difficult to access as the data comes in multiple formats and is distributed across several applications. Connecting all this information, understanding it, and acting upon it is incredibly difficult, especially when coupled with data compliance requirements.
Some common challenges companies face in understanding their customers’ needs and expectations include:
- The inability to understand and relate each customer’s desires for digital services
- Inefficient collection of the right customer data and inability to act on it
- Poor localized customer experience
- Inadequate tools to analyze customer buying behavior
- Increased complexity from growing privacy concerns and compliance requirements
- The inability to deliver a frictionless consistent digital experience across channels
SAP Integration Suite helps unlock a 360-degree view of the customer, enabling your organization to connect and harmonize data across the entire buying journey. With the ability to easily expose, consume, and manage APIs, you can connect disparate systems and applications, giving you enterprise-class data orchestration and integration. You can:
- Unlock omnichannel customer experience to gain a competitive advantage with a differentiated customer journey
- Drive discovery of deeper insights into customer purchasing patterns
- Consolidate IT landscapes to deliver better experiences by understanding and responding to customer sentiment
- Lay the foundation for customer loyalty with exciting and customizable digital experiences
- Leverage data sets to map personalized shopping journeys, unlocking new paths to acquire new customers
The result is seamless business processes and the ability to derive powerful customer insights that enhance your customers’ experiences and promote satisfaction and loyalty to your brand.
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