Emarsys spring updates for Personalization and Segmentation 🆕

[mattlloydy97]

Last week I announced that the Emarsys Spring Release had gone live on the platform, but now I just wanted to take some time to take a closer look into each of these new updates.

This blog will be the first part of a four-part mini series in which I deep dive into what's new and how it will impact our customers.

First up, Personalization and Segmentation!

We’re always looking to improve customers ability to maximize the personalization capabilities in Emarsys. With this year’s Spring Release, we’re helping marketers deliver emails with enhanced tools for product recommendations, plus we’ve made the segmentation experience more consistent, more flexible, and easier to use.

So what's new:

1. Personalization

• Easy Access - Availability Filtering for Personalisation Rules

You can use Availability Filtering for personalization rules to take control over what products you’re recommending. With this feature, you’re enabled to automatically run a filter before sending out emails to ensure that customers receive only recommended products that are in stock.

• A little fun - Emojis are Supported Natively in the VCE Editor

You can now insert any emojis into the content when creating block-based campaigns. The emojis will show up in the preview, properly in line with the text.

• More Know-How - Emarsys Scripting Language (ESL) Knowledgebase

You will soon have full access to a library of ESL that you can use to enhance your email campaigns with even greater personalization. The library will include tutorials, guides, and even code snippets that you can copy and paste to use!

2. Segmentation

• New UI Filtering Options

You'll now find the following options on the Segments page: Changed By, Data Ranges, Type Filter, Number of Contacts Filter and Bulk action selector

• UI parity for the Segments and combined Segments Pages

Plain and simple, the columns on the Combined Segments page and the Segments page are now identical, so you can more smoothly and efficiently switch between them.

Watch our expert trainer take you through the updates in this bite-sized demo 🔽

Or visit our Product Release page to see all our new features.

NEXT UP = Loyalty Updates!